Franserve Appoints Jerry Rieder as Chief Operating Officer

Appointment Marks Promotion from VP of Consultant Development

FranServe, Inc.—the world’s largest franchise consulting and expansion organization—is pleased to announce the promotion of Jerry Rieder to the position of Chief Operating Officer.

COO is the latest of several roles Mr. Rieder has served in during his seven years with FranServe. Previously, he was Vice President of Consultant Development.

“Jerry’s compassion and desire to see our business and our people succeed is the driving factor behind everything he does,” said FranServe CEO Alesia Visconti. “With 25+ years at Fortune 500 companies prior to joining the FranServe family, Jerry has honed a management style rooted in a foundation of cultivation, and I can’t imagine anyone better suited for this role.”

As COO, Mr. Rieder will provide organization-wide leadership and management as he helps guide FranServe in the execution of growth-focused strategies. He will also assist CEO Alesia Visconti in the management of daily operations and help establish policies that further promote the company’s culture and vision.

FranServe is the world’s largest franchise consulting and expansion organization. Its mission is to help others achieve their dreams of business ownership through franchising. FranServe leads the industry in connecting people to franchise opportunities. This is accomplished by equipping the industry’s most knowledgeable consultants with the training and tools needed to introduce franchisors to the most qualified candidates. FranServe’s culture, technology, reach and scale are helping to revolutionize the franchise industry.

To learn more about FranServe, visit

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