Franchise Thought Leaders: Why Culture Counts

Franchise Thought Leaders-Franchise Culture

A Strong Corporate Culture is Essential for a Successful Franchise System

Culture is everything in business and the workplace. It can make the difference between success and failure. A strong and positive corporate culture can increase employee engagement, elevate productivity and create a collaborative team environment. It can also help attract and retain top talent. And a happy team is just better for business. According to Gallup, a healthy corporate culture can set a brand apart in the marketplace and attract customers.

Culture is even more critical to a franchise system because it impacts franchise owners and their teams, too. We asked franchise experts what they thought about the importance of a healthy franchise culture, and here’s what they had to say.

Top row, from left to right: Annie Long, Denver Dominas, David Clafin
Bottom Row, from left to right: Dana Hansen, Vince Ficarrotta, Daniel Durney

Annie Long, Senior Helpers

“I think positive culture stems from the top of the company. Having a positive CEO who trusts his employees and allows them to grow and develop is important. At Senior Helpers, our leadership team is an amazing group that works together diligently. They foster a positive culture that stems throughout the entire company. We have key values, including promoting from within, positive attitude, and integrity that help enforce our positive culture and make it possible for us to be certified a Great Place to Work five years in a row!”
Annie Long, Senior Helpers

Denver Dominas, Fibrenew

“Strong franchisee culture is rooted in open, clear and honest communication between head office and our franchisee partners. The more, the better!”  —Denver Dominas, Fibrenew

David Clafln, Fastest Labs

“We call our franchisees “Franchise Family” rather than franchise units. This has shared our culture as a family base.” —David Clafln, Fastest Labs

Dana Hansen, College HUNKS Hauling Junk & Moving

“A positive culture is the culmination of core values that are shared by like-minded individuals who are not only known but celebrated daily. At College HUNKS, every day at 11:11 a.m., the entire brand central staff hits the pause button for 15 minutes to celebrate a different core value daily and give examples of employees who are the living definition of that core value.
Dana Hansen, College Hunks Hauling Junk & Moving

Vince Ficarrotta, RNR Tire Express

“It’s important to anticipate your franchisees’ challenges and listen to their solutions. We want the entrepreneurial spirit of our zees to shine, and we share proven practices regardless of where they may come from. Everyone knows they are important to the overall health of the brand.” 
Vince Ficarrotta, RNR Tire Express

Dan Durney, Assisting Hands Home Care

“Treat the Franchisees as FAMILY – with respect and love. Listen to their concerns and work to help them achieve their GOALS.”Dan Durney, Assisting Hands Home Care

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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