Execs Weigh in on How AI Will Impact Franchise Marketing
There’s no denying it: AI is here and changing how we do business. And it’s not such a bad thing. Franchise marketers are leveraging these exciting tools to speed through email creation, draft social media posts, make videos and more. The world is embracing AI. According to Global Newswire, the global AI market is expected to be worth $407 billion by 2027.
Chat GPT has become a trusty friend to many marketers, helping them create more content and do their jobs better. According to Reuters, Chat GPT has set impressive records. The app reached 100 million users in January, 2023, just two months after its launch. By February 2023, the chat.openai.com website saw an average of 25 million daily visitors. This growth is incredible, but do franchise marketers see these tools as a threat or a help?
We asked franchise experts to share their insights on the subject. Here’s what they had to say:
Bottom row, from left to right: Hillary Bost, Kelli Schroeder, Joe Ciamacco
Amy Schlosser, Floor Coverings International
“In the past, we had to hire people to do our emails. AI knows me and knows my company. AI helps me to do emails and much more. And I can get it done quickly…I don’t have to wait for a company to get content back to me.” —Amy Schlosser, Floor Coverings International
Tom Hodgson, Shrunk 3D
“I think AI will help the marketing team write social media posts and provide faster and more up-to-date content.” —Tom Hodgson, Shrunk 3D
Eric Gesinski, TMO Turbo
“For franchisors seeking the next frontier in marketing, AI is poised to be an invaluable tool. While it won’t replace marketing outright, it promises to significantly enhance it for franchises adept at its application. The key lies in leveraging AI not as a sole creator but as an amplifier to expertly crafted starting points. This means faster content creation, from messages and emails to images and videos, leading to expedited implementation and a subsequent surge in revenue. Furthermore, when harnessed correctly, AI can refine your sales approach, boosting close rates and enhancing lead quality. This not only saves time and energy but also positively impacts the bottom line. Embracing AI now is akin to witnessing the dawn of the internet era – an opportunity no franchisor should miss. One last note of value… AI was used to enhance this very message.” — Eric Gesinski, TMO Turbo
Hillary Bost, Executive Digital
“AI will impact franchise marketing by enabling personalized customer targeting, automated data analysis, predictive analytics, real-time performance tracking, brand visibility improvement, cost and time efficiency, and data accessibility across local and system-wide levels. The future is now!“ —Hillary Bost, Executive Digital
Kelli Schroeder, WellBiz Brands, Inc.
“AI gives us back time to make more meaningful, deeper connections with potential franchise prospects.” —Kelli Schroeder, WellBiz Brands, Inc.
Joe Ciamacco, Hommati Franchise Network
“Over the next five to 10 years, AI will completely shift the marketing world as we know it today. Franchisors will need to adapt to this new technology to stay ahead of the curve and maximize exposure outside of the normal channels.” —Joe Ciamacco, Hommati Franchise Network