D1 Training Adds Casey Belovsky to Executive Team

HW - Casey Belovsky, D1 Training

Retired Veteran Brings Passion for Fitness and Service to the Role

D1 Training, a leading fitness franchise, has tapped Casey Belovsky as director of field support and education. With this role, he will oversee the systematic training and development of the fitness franchise’s field teams. He brings more than a decade of experience to the position. 

D1 Training has a great story and very passionate communities. Having a daughter in sports and seeing how coaching has helped shaped her future grew my passion for this type of business. I’ve grown to know more about D1 Training over the last few years through connecting with members of the corporate team I’ve worked with in the past,” Belovsky said. He looks forward to supporting franchisees to help them be successful and grow their businesses, which also contributes to positive results for athletes who frequent those D1 Training locations.

D1’s leadership is excited to have Belovsky on board. “Casey’s vast knowledge, expertise, and proven track record will be essential to our brand’s continued success,” said Dan Murphy, chief operating officer of D1 Training. “He brings a unique and hands-on approach to franchisee relationships, one that will make notable improvements to our brand growth and performance. We are eager to see the impact he’ll have as we continue to promote D1 Training as a premier, franchisee-focused fitness brand.”

Casey Belovsky, D1 Training
Casey Belovsky is the new director of field support and education for D1 Training. 

Veterans and Entrepreneurship

Belovsky’s journey in the fitness space began after he left the Army in 2007. Being in the military gave him the opportunity to see firsthand how fitness can impact one’s life and to connect with others. ”I can speak for the veterans I know. They are passionate, know what sacrifice means, and will serve their communities. Most franchisees I meet understand and live these same core ideas.”  

Throughout his franchising career, Belovsky has worked with 24 Hour Fitness and Row House, which is part of the Xponential Fitness portfolio of brands, in various positions. He said he believes gyms and other workout establishments are primed for growth because the population is trending toward fitness facilities and away from approaching fitness alone or with just an app. 

Belovsky’s favorite ingredient within the franchise business model is the local owner because leaving a larger fitness corporation made him realize how the owners connect with their communities. The idea of starting a business to serve their community and family is powerful to him.

About D1 Training

The D1 Training franchise was founded in 2001 by former NFL player Will Bartholomew. Franchising since 2017, the Nashville-based fitness brand has expanded to more than 85 locations, with over 200 in development, according to a press release. D1 has received investment from Princeton Equity Group, a private equity firm that invests in franchise companies.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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