Franchise Expansion Plan Singles Out Booming San Antonio
Créatif, an art studio franchise that offers entertaining, educational art experiences to adults and children, is recruiting partners in San Antonio and other U.S. cities. Leaders of the emerging franchise believe the Texas city makes an ideal location for the company’s diverse art activities, which suit customers of all skill levels… from beginners to award winners.
Créatif founder and CEO Jaya Aiyar launched Créatif in 2018 after realizing that few businesses offered engaging experiential activities that whole families can enjoy and learn from. She reimagined the entire concept of the art studio to one that employs technology – a proprietary ArtPad app – so customers can chart their own artistic paths. They can create art on canvas, ceramic, rock, unfinished wood and pottery. And Créatif art studio guests do their chosen artwork within a cheerful, modern, inspiring environment that champions inclusiveness. Créatif welcomes everyone – youngsters to seniors – to try their hands at a project for the first or 50th time.
“Providing our customers the tools to make something that they’re passionate about and identify with was a driving factor behind Créatif,” Aiyar says. “I wanted to build a place that allowed people of all ages to cultivate their creativity while curating memories with their families that they can take home with them at the end of the day.”
Créatif Revenue Streams
Some Créatif activities such as parties and camps require registration, but all of the franchise’s studios offer a walk-in service for do-it-yourself painting visits, too. Customers, from children ages 2 and older on through adults, can drop in anytime during a Créatif studio’s hours for an impromptu brushwork session. Créatif also has instructor-led online classes that can appeal to customers who wish to avoid Covid-19 or other illnesses, or who have transportation challenges.
Créatif has several other revenue streams, too. Franchisees book private painting parties (celebrations for birthdays, brides-to-be and graduations, for instance), art classes, painting workshops, corporate events such as team-building exercises, and summer camps for children.
Créatif Summer Camps
Summer camps are especially dear to Aiyar’s heart. “Art is important to a child’s holistic development,” she says. “Art teaches creativity, focus, perseverance, problem-solving and observational skills, and it builds confidence and hand-eye coordination. Team art projects nurture students’ collaborative capabilities.”
Despite all of those advantages, art courses aren’t a priority in most schools’ curriculum, Aiyar says. So Créatif fills an important gap in education. “Our summer art camps – exploring pop art to pottery – give kids a chance to have fun, meet new friends and explore their creative side. Some of our camp activities incorporate STEAM subjects [science, technology, engineering, arts and mathematics] that will be a huge help to kids in core classes required at their schools.”
San Antonio Franchise Expansion
Créatif currently has sites in California and North Carolina, but franchise leaders see San Antonio as a city that’s loaded with opportunity for franchisees. That’s because during the past two years, San Antonio has been the United States’ fastest-growing city, adding more than 13,600 residents, according to Census Bureau statistics. Today this tourist mecca in the south-central part of the Lone Star State is the nation’s seventh-largest city with a population approaching 1.5 million.
And San Antonio residents are already art-friendly, with an array of popular galleries, studios and museums. In addition, San Antonio has many family-centric destinations that bring visitors to town: the River Walk, missions such as the Alamo and other historic sites, the San Antonio Museum of Art and Six Flags amusement park, among others.
Aiyar believes all of those factors translate into a huge benefit for potential Créatif franchisees. “The love for the arts is strong in San Antonio, and we are thrilled to bring our concept to such a creative and vibrant city,” she says. “We feel confident that people in San Antonio will enjoy the custom-tailored experience of our studios.”
Who Is a Qualified Créatif Franchisee?
Although Créatif is making a big push in San Antonio, franchise opportunities are available nationwide for single- and multi-unit owners. Franchisees do not need to have an art background – Aiyar herself has no formal training in art. But franchise partners should have a passion for art and a passion for pleasing customers as they learn techniques and hone skills within a Créatif setting.
Créatif’s franchise system, which includes comprehensive training for its entrepreneurial partners, is designed to work just as well for first-time franchisees as for those with franchise industry experience. The initial investment for a Créatif location ranges from $184,000 to $308,000, which includes the franchise fee of $45,000. Veterans are eligible for a discounted franchise fee. For more information about Créatif franchise opportunities, visit https://creatif-franchise.com/.