Chuck E. Cheese Entertainment Hires Adrienne Gonzalez

HW - Adrienne Gonzalez

Gonzalez will Lead International Marketing Initiatives for the Family Entertainment Franchisor

Chuck E. Cheese (CEC) Entertainment has announced Adrienne Gonzalez as its new director of international marketing. As the family entertainment franchisor expands into new markets, it is adding to its leadership team. Gonzalez is joined by Mario Centola, the new executive vice president and chief operating officer of international operations and worldwide franchise development.

Gonzalez’s two decades of marketing experience has prepared her for this new role, she said. “This position allows me to leverage my diverse background across franchise restaurants, events, and pizza for a brand with a longstanding history of delivering fun to kids and families! I jumped at the opportunity to be part of the transformation and expansion into other markets, with the goal of continuing to pass on the same happy memories that I have from growing up with Chuck E. Cheese.”

Adrienne Gonzalez, CEC Entertainment
Adrienne Gonzalez is the new international marketing director for CEC Entertainment.

Gonzalez looks forward to working with the CEC leadership team. “I am excited to work alongside this brilliant group of executives to evolve the Chuck E. Cheese brand and provide a space ‘Where a kid can be a kid.’”

Gonzalez’s Franchising Journey 

Gonzalez was inspired by her mother to have a career in marketing. “Growing up with a Latina mother who was a top executive for a major corporation and an artist influenced my desire to merge business and creativity. Marketing and advertising allow me to do that. It started with a London-based internship for L’Oréal.”

Gonzalez’s entry into franchising began when she took on an international advertising role at Subway’s world headquarters. “Prior to that role, I worked for global consumer brands that had international presence and product development overseas. Those earlier roles set me up with experience in working with partners outside of the U.S. and helped me understand what it takes to launch a product internationally.” In addition to Subway, Gonzalez has also worked with Blaze Pizza and SPARTAN Race, where she executed global brand strategy, communications, and marketing initiatives. 

For franchisors looking to expand internationally and streamline their operations, Gonzalez urges them to understand that all markets are different. “There is not a one-size-fits-all strategy, and not all great ideas come from a brand’s home market. Develop a framework with room for flexibility to accommodate the challenges of doing business in countries where language, culture, currency, taste profiles and consumer behaviors vary.”

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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