Bubbakoo’s Burritos Adds Mimi Somerman as First-Ever CMO

HW- Mimi Somerman, Bubbakoo's Burritos

Somerman Brings More than Two Decades of Restaurant and Marketing Leadership to the Role

Bubbakoo’s Burritos, a Mexican-fusion food concept, named Mimi Somerman its first-ever Chief Marketing Officer (CMO). As CMO, she will oversee the food franchise’s marketing initiatives. She brings more than two decades of restaurant experience to the role, working across quick-service, fast-casual, casual and fine dining segments.

Throughout her career, Somerman has served in marketing roles with brands including Daniel’s Jewelers, NVISION Eye Centers, Del Taco, Johnny Rockets, PepsiCo, and Mimi’s Cafe. Somerman has also worked with Bubbakoo’s Burritos co-founders, Paul Altero and Bill Hart. Under their strong leadership, Somerman knew immediately that Bubbakoo’s was a concept strategically designed to thrive.

“When they approached me about joining their team, it was an easy choice. The leadership team that Paul and Bill have built is a group of committed and talented people, and I’m thrilled to be a part of something with so much opportunity,” Somerman said. She notes that it’s an exciting time for Bubbakoo’s Burritos, as it approaches its 15th anniversary.

Mimi Somerman, Bubbakoo’s Burritos
Mimi Somerman is the first-ever CMO for Bubbakoo’s Burritos.

Altero and Hart look forward to Somerman taking on this role. “Bill and I have remained in long term contact with Mimi, and when thinking of who we wanted to lead the charge in growing our brand from a marketing perspective, Mimi was the clear and obvious choice. Her skill set speaks directly to the objectives we’re looking to accomplish. Having an asset like her on our side will be instrumental in achieving our goals over the coming years,” Altero said in a statement.

Advice from a Franchise Veteran

For franchisors looking to improve their marketing initiatives, Somerman urges them to understand that marketing done correctly is an investment, not an expense. To Somerman, prospective candidates need to leverage their experience and soul search for what they love to do. “For example, if you have experience in service then look at service-based franchise opportunities. You’ll feel more fulfilled when the brand resonates with you personally.”

More About Bubbakoo’s Burritos

Bubbakoo’s Burritos

Bubbakoo’s Burritos was founded in 2008 and offers a variety of burritos, quesadillas, tacos, and more. Since its inception, the Mexican-fusion food concept has grown to more than 100 locations across the U.S., according to a press release.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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