CEO J.J. Sorrenti Discusses the Senior Care Company’s Mission and Vision
Creating synergies has been crucial to the success of Best Life Brands, a family of four franchise companies. The companies differ in their area of expertise but share a mission: providing support for people along the continuum of care. That same emphasis on the mission extends to the company’s franchisees, says Best Life Brands CEO J.J. Sorrenti, because everyone on the team must support the business’s vision.
“That way, unified thinking can occur — and when the team is unified in their discussions and approach, franchisees will also understand the mission and vision and why certain things are being done,” he says. “Just like a family, when everyone is aligned and believes in the mission, harmony is an accentuator that can help magnify the great things that are happening.”
Franchising is one of the best business models, he says, because “as in a family, it’s in everyone’s best interests to do well. When everyone is working hard and being successful, it’s a symbiotic relationship in that success breeds even more success. Unfortunately, it is possible that hard times and failures occur, which can bring the entire group down. So, as with a family, it is important to have constant communication, ways to measure how things are going, and course corrections as needed to make sure the road to success is the one being traveled by everyone.”
A Family of Brands
Among the successes that Best Life Brands has recently achieved is a new milestone, as it now has more than 550 locations open across all its brands in the United States and Canada.
ComForCare provides in-home care giving such as assistance with medication, light housekeeping, meal preparation and help with doctor’s appointments. These services allow older adults to maintain a sense of independence and stay in their homes rather than move into a facility. It also offers special programs for dementia patients.
CarePatrol offers senior living placement services for adults who can no longer live at home alone safely. Advisers provide resources and guidance on determining the type of care needed, from assisted living, memory care, nursing home or in-home care. Then CarePatrol advisers assist with finding a placement in a facility that meets the client’s needs.
Blue Moon Estate Sales works with residential and commercial clients who are downsizing or who need to have an entire home or business cleaned out. Blue Moon employees handle the organizing, marketing and pricing for the sales, reducing the clients’ stress and workload.
The fourth company is Boost Home Healthcare, which offers skilled nursing care, physical therapy, occupational therapy, speech therapy, and services from medical social workers and certified home health aides. All the services are personalized and are provided in the comfort of the client’s home.
Sorrenti notes that all these businesses have positive social impacts that employees and franchisees can commit to and feel good about supporting. “From my view, I want us to be described as value based, trusting, committed to excellence and caring about each other,” he says. “Fundamentally, no matter what business relationship you are in, if you have those values or viewpoints, your unit will perform well.”
For more information about Best Life Brands, visit www.bestlifebrands.com/.
Senior Care By the Numbers
At Best Life Brands, franchise owners understand how important it is for families to have quality senior care. Data from the Census Bureau shows that the number of Americans 65 and older is projected to reach 95 million by 2060. The opportunities are endless in the booming, recession-proof senior care industry, with the market expected to grow from $445.58 billion in 2022 to $476.91 billion in 2023, according to the Services For the Elderly and Persons with Disabilities Global Market Report 2023.