America’s Mattress Store Benefits from Simple Business  

America's Mattress

Helping people get a better night’s sleep is good business

Owning a mattress store may seem like a huge endeavor reserved for big investors, but it’s not the case with America’s Mattress. The simple-to-run, quick-ramp-up business requires only 1.5 employees and has an indisputable value proposition: It helps people sleep better. “When customers come into our stores, they are ready to buy. This is a needs-based business. Our customers are not window shopping,” says Jim DelVecchio, vice president of business development for America’s Mattress.

We’ve all heard that adults need seven hours of sleep each night to function the next day, but a good or bad night’s sleep impacts more than just the next day’s productivity. According to the CDC, not getting enough sleep on a regular basis can lead to chronic conditions such as heart disease, asthma and depression. Having a properly-fitted mattress has a significant impact on sleep and general wellness. America’s Mattress store owners help their customers find the perfect mattress so they can get the shut-eye they need to live healthier lives.

Focusing on wellness is part of America’s Mattress proprietary sales process. “Selling” is taken out of the customer experience. Instead, America’s Mattress store owners focus on helping. “We work with customers to find the right mattress by using technology,” says DelVecchio. “Customers come into the mattress stores to get advice from experts and get fitted for the right mattress — that is something you can’t do on Amazon.”

“It’s essentially a mattress store in a box.”

America's Mattress stores

Not a franchise

The America’s Mattress opportunity has all the benefits of a franchise without any fees. “There’s no franchise fees, no royalty fees, and on top of all that, the company puts $90k into the start-up of each new location,” says DelVecchio. But just like a franchise, there’s training, ongoing support, exclusive territories and a network of more than 200 owners to collaborate with. “We give investors everything they need to be successful. It’s essentially a mattress store in a box.” 

With factories all over the U.S., America’s Mattress custom builds mattresses for each customer and ships to them directly, which means low inventory and a small footprint. Each location averages 2,000 to 4,000 square feet. 

And the investment is much lower than traditional brick-and-mortar franchises. “For $300k, investors can open three locations,” says DelVecchio. “That’s unheard-of with retail franchises.” DelVecchio also points out that because the build-out is so simple, ramp-up is much quicker than your typical brick-and-mortar franchises.    

America’s Mattress: Benefits of ownership

America's Mattress store
  • No fees: America’s Mattress is not a franchise. There are no franchise or royalty fees, but owners get training, ongoing support and exclusive territories.
  • Small footprint: America’s Mattress stores average 2,000 to 4,000 square feet.
  • Simple to run: Only 1.5 employees are needed to run each store.
  • Amazon-proof: People want to test mattresses before they buy.
  • Value proposition: A quality mattress leads to a better night’s sleep and improved overall wellness. 
  • Brand recognition: Serta-Simmons Bedding collectively represents 40% of the mattress marketplace.
  • Financial assistance: America’s Mattress contributes $90,000 to the startup of each store.
  • Quick start-up: With a simple buildout, the startup is much faster than traditional brick-and-mortar franchises. 

For more information, visit or contact Jim DelVecchio at 614-323-3013

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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