Price Was Attracted to the Home Service Platform’s Values
HomeFront Brands, a property service franchise platform, has announced Meaghan Price as vice president of marketing. She will drive brand awareness for all concepts in the company’s portfolio and work with the creative, content and brand teams. Franchises in HomeFront Brands’ portfolio include The Designery, Window Hero, Temporary Wall Systems, BiltRite Home Inspections, Top Rail Fence and Mozzie Dome. Price is part of a trio of HomeFront Brands leadership additions, along with Vice President of eCommerce Paul Tucker and Vice President of Customer Experience and Analytics Justin Livingston.
“I’m thrilled to be joining HomeFront Brands during a time of accelerated growth and look forward to supporting our portfolio of franchise brands through strategic and innovative marketing initiatives,” Price said in a statement. “I admire the HomeFront Brands leadership team and how passionate they are about the work we do to help entrepreneurs grow their businesses.” Price added that she’s excited about making a difference in entrepreneurs’ lives and helping them achieve financial independence through innovative marketing.
Price was attracted to HomeFront Brands because she wanted to get back into franchising after stepping away for a bit. What struck her about the company was its values: CARES (community, accountability, respect, excellence and service).
Chairman and CEO Jeff Dudan released a statement regarding the addition of Price and her colleagues. “Meaghan, Paul and Jason will be invaluable in supporting the continued growth of HomeFront Brands and our portfolio of concepts. Each brings a deep level of expertise in their respective areas to help drive growth and success for our franchisees.”
Price and Marketing
Price has over two decades of marketing experience and has crafted integrated campaigns for brands like Ford, Subway, Vanguard and Snap One. She was drawn to marketing because it allows her to fuse her creative and business backgrounds to solve problems, influence customer behaviors, and have an impact on how products and services are perceived.
Price’s first franchise experience was in 2005 with an advertising agency in Flint, Mich. During that time, she and her team were responsible for more than 2,000 Subway franchisees in 31 markets. Price enjoys that franchising fosters a sense of partnership and collaboration that comes from aligning goals, sharing success and failures, and working together.
Franchise Marketing
For entrepreneurs looking to enter franchising, Price urges them to take the risk, not be afraid to fail, learn from mistakes, and keep moving forward. To her, franchisors can improve their marketing initiatives by defining the brand guidelines, providing training on traditional and digital marketing, developing and executing national and regional brand campaigns, sharing best practices, and more.
