HomeFront Brands Names Paul Tucker Vice President of eCommerce

HW - Paul Tucker, HomeFront Brands

Tucker will Spearhead the Company’s Digital Strategy 

HomeFront Brands, a property service platform, announced Paul Tucker as vice president of eCommerce. With this role, he will leverage his 23 years of eCommerce experience to spearhead the company’s digital strategy. Tucker plans to focus on boosting organic SEO demand, creating optimized lead generation websites and managing key conversion metrics. 

HomeFront’s portfolio includes The Designery, Window Hero, Temporary Wall Systems, BiltRite Home Inspections, Top Rail Fence, and Mozzie Dome. Tucker is joined on the leadership team by vice president of marketing Meaghan Price and vice president of customer experience and analytics Jason Livingston.

Tucker is most excited about the opportunities with HomeFront executing the company’s mission and working with motivated people. “HomeFront is about helping customers solve daily problems and enhancing their lives. Websites should make it easy to find the information to solve these problems,” he says. He wants customers to be immersed in HomeFront’s solutions without having to think about how to navigate technology such as mobile apps, chat technology or real-time scheduling. 

Tucker’s first job out of college was working for Enterprise Rent-A-Car. During his time there, he saw incredible growth. Tucker’s first experience in franchising was as a franchisee with Rush Enterprises, the owner of the country’s largest heavy duty dealership network. Over the past decade, he has seen the franchise model change lives, create jobs and grow businesses.

Paul Tucker, HomeFront Brands
Paul Tucker is the new vice president of eCommerce of HomeFront Brands.

Importance of Hard Work

Tucker advises aspiring franchisees to know that nothing comes without hard work and notes that the more entrepreneurs put into their franchise business, the more they will get out of it. “Franchisees shouldn’t get complacent because a proven system is in place. You must wake up every morning with a passion to be the best and do your part in growing your business. Being an entrepreneur is not easy, but the rewards can be life-changing.”      

About HomeFront Brands

Led by chairman and CEO Jeff Dudan, HomeFront Brands helps emerging and established concepts accelerate growth by leveraging integrated technology, data-driven intelligence and learning management systems. The company’s leadership team is rooted in family values. 

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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