Transblue Names Brett Estok Vice President of Business Development

Estok Will Lead the General Contracting Franchisor’s Expansion Strategy

Brett Estok is the new vice president of business development of Transblue, a general contracting franchisor headquartered in Seattle, Wash. With this new role, Estok will be responsible for leading the brand’s expansion strategy.

In a statement Estok said, “I am really excited about starting this new position and elevating the Transblue brand on a national level. The executive team is incredibly strong and it has been great learning from them.”

In Estok’s view, it’s very important for Transblue to increase its national presence for franchise owners. “Transblue has a 20-year plan to establish 150 franchise locations across North America. With that said, we are aggressively working toward that goal with several new franchises being established year after year,” Estok said. “I am chartered with the responsibility of growing our commercial lane of business to then have our local franchisees provide the project management and oversee all clients services within their region.”

Brett Estock, Transblue
Brett Estock is the new vice president of business development of Transblue.

Estok will also oversee national projects, such as snow removal services, electrical vehicle charging, and property upgrades. These upgrades include roofing and asphalt projects. 

Estok looks forward to supporting the brand and its new initiatives. He brings nearly a decade of experience to the new position and has cultivated professional relationships with customers who oversee large property portfolios. This has benefited him in his previous role, where he added millions in annual contracts with clients in the facility maintenance space. 

The Transblue Opportunity

Estok believes that this new position is an amazing fit for all parties. Franchise owners with Transblue meet a real need in the construction industry. To make life easier for their clients, Transblue franchisees manage every part of a project from beginning to end. This means setting deadlines, hiring quality subcontractors, and managing budgets. Whether the government is looking to update existing infrastructure or a homeowner wants to invest in that new patio, Transblue franchisees are there to do the job.

There are many benefits to the subcontracting model, including minimal payroll costs and liability risk, as well as scalability that increases flexibility for franchisees. Transblue franchise owners conduct their own business and have a team to help them deliver results for customers.  

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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