Myska Leverages his Passion for AI and Extensive Leadership Experience
Train in Your Lane, a spin-off of the Stay in Your Lane franchise consulting company, has named Dale Myska president. This strategic move comes as TIYL positions itself to revolutionize how businesses approach artificial intelligence (AI) training and implementation. Myska brings a passion for AI and 20-plus years of experience in franchise operations and sales leadership to the position.
“I am so excited to join this amazing team and brand that founder and CEO Ingrid Schneider has built and look forward to the challenge of building this new business,” Myska said. “In today’s rapidly evolving technological landscape, businesses need a partner who can demystify AI and make it practical for their specific needs. TIYL is uniquely positioned to be that partner.”
He said TIYL is leading the charge by integrating AI-driven insights into training programs, which makes learning more adaptive, efficient and impactful. “AI allows us to take a customized approach, whether it’s helping franchisees learn faster, improving operational efficiency or refining sales strategies based on real data. Franchises that embrace AI now will be the ones that thrive in the future.”
Schneider said Myska’s unique combination of strategic thinking and emotional intelligence immediately caught her attention. “His ability to grasp complex concepts and make them accessible to others, coupled with his extensive franchise experience, makes him the ideal leader to guide TIYL into its next phase of growth,” Schneider said.
Passion for AI
Myska’s work experience includes serving in executive leadership roles at PostNet, AlphaGraphics and UPS. He also has worked in restaurants, run a comedy club and managed a rock band. “Each experience taught me something valuable about business, branding and operations, which naturally led me to franchising,” he said. “I realized that franchising is the perfect blend of entrepreneurship and structure, offering people the opportunity to own their success while following a proven system. I love working with driven individuals who are passionate about what they do and committed to making a difference.”
Myska said his tenure as CMO of thumper.ai provided a deeper understanding of how AI can revolutionize everything from content creation to customer engagement. “It’s not about replacing people; it’s about empowering them with better tools and insights.”
Myska enjoys spending his spare time with his family, baking sourdough bread, helping his wife tend to her bees and watching the Wyoming Cowboys and Pittsburgh Steelers.
About Train in Your Lane
Established in 2024, TIYL aims to make AI accessible, practical and fun by offering simple, hands-on AI courses that are tailored for non-technical learners to achieve results in marketing, operations or personal growth. Participants learn how to use AI for writing, organizing and decision-making, and confidently integrate it into their daily routines.
