Reed Brings Prior Fitness Franchising Experience to the Role
SweatHouz, a wellness studio franchisor known for its infrared technology, hydromassage, and red light therapies, announced Dr. Rachelle Reed as its new chief health and science officer. With this position, Reed will help franchise owners educate members about the benefits of SweatHouz’s offerings. According to a press release, Reed’s credentials include a BA, MS, PhD and a postdoctoral fellowship in exercise physiology.
As more people pay attention to their physical and mental health, Reed believes that they’re looking for preventive measures. “Providing education to people when they need it – about why taking care of themselves now pays off both now and later – is what excites me most about the position,” Reed said.
The SweatHouz leadership team looks forward to having Reed on board. Sweathouz founder Jamie Weeks believes that Reed’s addition to the team will be an asset to the franchisor’s growth and the industry as a whole. “SweatHouz is taking the benefits of infrared sauna, the enormous benefits of cold plunge, and the added benefits of red light therapy for your skin to a whole other level,” Weeks said.
Reed and Weeks worked together at Orangetheory Fitness. “I’ve witnessed firsthand the culture he has built over the last eight years at Orangetheory Fitness, which valued lifestyle, health and wellness,” Reed said.
Three factors attracted Reed to SweatHouz: culture, vision, and science. “SweatHouz’s vision is to provide a place where everyone can achieve optimal mental and physical health through preventative care. That’s always been a big driver for me: positively influencing behavior change in consumers can have a huge public health impact.”
Reed and Franchising
In addition to her role at Orangetheory, Reed has also worked with Pure Barre and Xponential Fitness. She was the head teacher at Pure Barre Athens and the manager of training development and Barre kinesiologist. At Orangetheory, she managed the brand’s medical advisory board and served as the subject matter expert on all health and science related content. Additionally, Reed directed Orangetheory’s health and science communication and was responsible for executing its research agenda.
Reed is a part-time faculty member of the kinesiology department at the University of Georgia, where she earned multiple advanced degrees. Reed also served as a lecturer and postdoctoral researcher at the university.