Sherry Broesamle Becomes Flame Broiler’s First-Ever Vice President of People

HW - Sherry Broesamle, Flame Broiler

The New Role Was Created to Foster a People-Centric Culture

Flame Broiler, a Korean-inspired quick-service restaurant (QSR) concept, appointed Sherry Broesamle as its first-ever vice president of people. With this role, she will further Flame Broiler’s mission by building its culture with a people-centric focus. She joined Flame Broiler in 2021 and has over 15 years of non-profit experience. 

“We’re in a significant season of growth in building our restaurant support center to better partner with and serve our franchisees and operators. We’ve been expanding our departments, making significant hires in marketing and tech, creating role clarity, and increasing opportunities for development. I’m excited and encouraged by what we’re creating,” Broesamle said. 

Broesamle’s first conversation with the company was about its mission to simplify access to good food and prioritize affordability. Flame Broiler’s value statement sums it up: “We Exemplify Love by Helping Others Win with Fanatical Excellence to Feed Communities.” She was also compelled by the Lee family’s story and their commitment to putting people and culture at the roots of the company’s growth.

Sherry Broesamle, Flame Broiler
Sherry Broesamle is the first-ever vice president of people for Flame Broiler. 

Christian Lee, chief operating officer of Flame Broiler, believes that Broesamle is the right person for the job. “We can only reach our goals and vision through our team. Sherry will propel us into becoming an industry leader as a people-first restaurant company with a culture that is consistent throughout everything we do.”

Creating a People-Centric Culture 

Broesamle’s favorite aspects of franchising are the people and making a difference in their lives. To her, creating a people-centric culture in any industry holds the same building blocks. Every day, franchisors are presented with many opportunities to express value, trust, inclusion, and care to people, she added. Franchisors can show that they care through how they treat people, the policies that are implemented, opportunities for ongoing development, what is celebrated and rewarded, and more. 

She notes that it can be easy to lose focus on people in the busy pace of daily life. One of her favorite quotes is “Fast is slow, and slow is fast” because it emphasizes taking the time to listen to, think of, and really see people, which has great benefits over time. “In everything we’re building, the roots are found in our people,” she said.

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Haley Cafarella is a passionate journalist and content developer. In her role as content and marketing specialist for IFPG, she creates original content for the franchise broker network's ongoing initiatives and writes articles for
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