ServiceMaster Brands Welcomes Daniel Laughlin

HW - Daniel Laughlin, ServiceMaster Brands

Laughlin Brings Nearly Two Decades of Experience to the Role

ServiceMaster Brands, a provider of residential and commercial services, tapped Daniel Laughlin as senior vice president of development. Laughlin brings nearly 20 years of experience to the position. ServiceMaster’s franchise brands include ServiceMaster Recovery Management, ServiceMaster Clean, Merry Maids, Two Men and a Truck, Aftermath, ServiceMaster Restore, and Indoor Science.

“I’m really excited about working with an incredible team that is already in place, as well as getting to know our network of existing and future franchisees,” Laughlin said. He adds that his main goals are to foster franchise growth and provide support.  

This is Laughlin’s first role working in franchising. He has spent most of his career in investment banking and mergers and acquisitions at companies including Hydrobuilder Holdings, SiteOne Landscape Supply, and SunTrust Robinson Humphrey. In his experience, these industries and franchising both prioritize strategic communication and people skills, which is his favorite aspect of the job. He’s passionate about finding win-win opportunities for everyone, including associates, franchisees, and shareholders. 

Daniel Laughlin, ServiceMaster Brands
Daniel Laughlin is the new senior vice president of development for ServiceMaster Brands.

Prior to joining ServiceMaster, Laughlin worked with CEO Greg Weller for six years at SiteOne Landscape Supply and was excited to join forces with him again. 

Weller is thrilled to have Laughlin take on this role. “Daniel’s experience in business development and strategic expertise will help take the brand to the next level.” In addition to Laughlin, ServiceMaster has recently added Charles Kowanetz as director of franchise development of ServiceMaster Restore, a disaster restoration franchise.

Commercial and Residential Services

Laughlin was attracted to the commercial and residential services space because he loves businesses that provide meaningful services to customers. ServiceMaster employees make an impact on customers by cleaning homes and businesses, assisting homeowners impacted by natural disasters and more.

To Laughlin, partnering with family-owned businesses often involves emotions and collaboration. “I’ve had several partnerships where we’ve been able to help incredible business owners and their families achieve a collective outcome that has worked for all parties.”

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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