Laughlin Brings Nearly Two Decades of Experience to the Role
ServiceMaster Brands, a provider of residential and commercial services, tapped Daniel Laughlin as senior vice president of development. Laughlin brings nearly 20 years of experience to the position. ServiceMaster’s franchise brands include ServiceMaster Recovery Management, ServiceMaster Clean, Merry Maids, Two Men and a Truck, Aftermath, ServiceMaster Restore, and Indoor Science.
“I’m really excited about working with an incredible team that is already in place, as well as getting to know our network of existing and future franchisees,” Laughlin said. He adds that his main goals are to foster franchise growth and provide support.
This is Laughlin’s first role working in franchising. He has spent most of his career in investment banking and mergers and acquisitions at companies including Hydrobuilder Holdings, SiteOne Landscape Supply, and SunTrust Robinson Humphrey. In his experience, these industries and franchising both prioritize strategic communication and people skills, which is his favorite aspect of the job. He’s passionate about finding win-win opportunities for everyone, including associates, franchisees, and shareholders.
Prior to joining ServiceMaster, Laughlin worked with CEO Greg Weller for six years at SiteOne Landscape Supply and was excited to join forces with him again.
Weller is thrilled to have Laughlin take on this role. “Daniel’s experience in business development and strategic expertise will help take the brand to the next level.” In addition to Laughlin, ServiceMaster has recently added Charles Kowanetz as director of franchise development of ServiceMaster Restore, a disaster restoration franchise.
Commercial and Residential Services
Laughlin was attracted to the commercial and residential services space because he loves businesses that provide meaningful services to customers. ServiceMaster employees make an impact on customers by cleaning homes and businesses, assisting homeowners impacted by natural disasters and more.
To Laughlin, partnering with family-owned businesses often involves emotions and collaboration. “I’ve had several partnerships where we’ve been able to help incredible business owners and their families achieve a collective outcome that has worked for all parties.”