Beauty Brand is Latest Addition to Franchise Development Firm’s Portfolio
REP’M Group, a firm that offers a full range of franchise development services, has taken skoah facial shop under its wing. A REP’M Group news release stated that its goal is to make skoah facial shop a household name. Currently skoah facial shop has two sites open, but with REP’M’s assistance, the franchise plans to have more than 200 locations operating or in the works by late 2025.
Starting with its establishment in 2001, skoah facial shop aimed to be a facials-only specialist. The brand’s stated mission is to nurture healthy skin by means of training and coaching combined with a proprietary product line.
Skin Care Workouts
The skoah facial shop brand is known for borrowing techniques from personal trainers for “skin care workouts” that are designed to train, tone and focus on a healthy face long-term, according to the company. Each skoah facial shop offers the signature facial workouts along with skoah-branded hydrafacials, peels and customized masks within a comfortable, non-intimidating spa environment.
Skoah states that its objective is to make skin care personal, accessible, affordable and essential. Skoah facial shop customers can buy memberships that entitle them to a monthly facial and a discount on the 60-plus proprietary skoah facial shop products. These products are PETA-certified and contain no petroleum byproducts or sodium lauryl sulfate.
REP’M, skoah Look Ahead
In the news release, Nick Sheehan of REP’M Group predicted a bright future for his company’s development of the skoah facial shop franchise because of its “high-quality products, beautiful locations, strong operating system, and consistent and continued growth and innovation. The success of the brand has shown that there is a market for affordable luxury in the beauty industry, and skoah facial shop has made tremendous steps toward becoming a nationwide boutique facial shop.”
John Cohen, president of skoah facial shop, believes that teaming with REP’M Group “will allow the skoah brand to successfully expand into new territories throughout the United States.” In the news release, Cohen also said that REP’M understands skoah “and can see the difference we are trying to make within the beauty and wellness industry.” Cohen said the franchise will be looking for entrepreneurs who “have the drive and tenacity to revolutionize the skincare industry.”
More About REP’M Group
Cornelius, N.C.-based REP’M Group works holistically to provide franchisors with the seasoned real estate and sales experience that they need for expanding their brands. REP’M’s 60-plus employees assist with marketing and branding initiatives, selling of franchises, managing real estate deals and construction, and scaling of franchises. REP’M currently works with about 20 brands in addition to skoah facial shop; these include Alloy Personal Training, Ellie Mental Health, Garage Kings, Kidokinetics, Lash Lounge, LIME Painting, Pause Studio, Splash and Dash, and 4EverYoung.
In late October, REP’M Group and Franworth, a franchise incubator and accelerator, announced a partnership through which REP’M would focus on selling franchises in Franworth’s portfolio of brands. That portfolio included skoah facial shop.