Partnership Combines Experience with Innovation to Deliver Accelerated Franchise Growth
Cover photo from left to right: REP’M co-founder, Nick Sheehan; Franworth founder, John Rotche; REP’M founder, Rob Cambruzzi.
REP’M Group, a franchise growth facilitator that employs a wide range of development services, announced Oct. 24 that it has entered a strategic partnership with franchise incubator and accelerator Franworth. Through this partnership, REP’M will focus on selling franchises within Franworth’s portfolio of brands.
“Franworth exemplifies what we are looking for in a partner, and we’re eager for what the future holds,” REP’M Group founder Rob Cambruzzi said in a news release announcing the partnership. “Franworth has continued to grow and expand its diverse portfolio of brands and has established its position among the elite within the franchise community.” Cambruzzi added that his company’s alignment with Franworth will allow REP’M to “provide extremely valuable franchise sales services to develop, grow, and scale innovative and emerging franchise brands.”
The news release quoted Nick Sheehan, co-founder of REP’M Group, as saying, the “strategic partnership should exponentially help the growth of all of the brands we partner with.”
What Franworth Brings
John Rotche (IFA Entrepreneur of the Year recipient) founded Franworth soon after creating IFA’s mentorship program, Franship. “After spending two years mentoring countless brands, what became most evident was these great founders have built really good businesses but they lacked capital, both financial as well as intellectual. Mentorship from experienced franchise leaders allowed me to grow two brands, both of which became the nation’s largest in their category. By leveraging these lessons learned, my team and I have since assembled the best team possible to help others accomplish their goals.”
In addition, Rotche predicted that the REP’M Group partnering “will allow Franworth to bring scale to our brands, creating more job opportunities and helping our franchisor partners and their franchisees succeed.”
Franworth’s leaders have considerable years of experience in the franchise industry. Its partners include multi-unit franchisee/retired NFL quarterback Drew Brees; David Barr, another IFA Entrepreneur of the Year recipient; Managing Director of Guideboat Capital Mike Sutton (Guideboat invested in Franworth in May 2022); and Dave Keil, who has served as a franchise CEO four times.
About REP’M and Its Brands
REP’M Group, which is based in Cornelius, N.C., describes itself as a full-service franchise development company that works holistically to provide franchisors with the sales and real estate expertise necessary for growth. REP’M has four pillars that assist all phases of the Franchise Development process: Brand’M, Grow’M, Build’M and Scale’M. REP’M Group has more than 60 employees that service 20-plus brands nationwide.
REP’M Group brands include Alloy Personal Training, Ellie Mental Health , Garage Kings, Lash Lounge, Kidokinetics, LIME Painting, Pause Studio, skoah facial shop, Splash and Dash, and 4EverYoung.
About Franworth and Its Brands
Headquartered in Ann Arbor, Mich., Franworth assists brands with setting up a healthy foundation for growth and then assists them with accelerating their growth. The company’s aim is to generate value for both franchisors and their franchisees. It offers a large suite of professional services, including mentorship, and has cutting-edge technology and a proprietary supply chain system.
Franworth’s brand portfolio, which has overlap with REP’M Group brands, includes The Barre Code, The Lash Lounge, Garage Kings, HealthSource America’s Chiropractor, HomeSteady, and skoah facial shop.