The Global Home Renovation Franchise is a Proven Leader in New Zealand, Australia and the United Kingdom
With roots in New Zealand, Australia and the United Kingdom, Refresh Renovations has secured its spot as a global leader in home renovations and franchising. While considered an emerging brand in the U.S., the company has a long history of franchisee support and success.
Paul English (above), CEO and franchisor for Refresh Renovations North America, says it’s no secret why homeowners love his company. “We provide clients a custom high-end home design not only on time but within budget,” English says. And franchisees love that Refresh Renovations already has a proven track record overseas.
“We’re disrupting the fragmented remodeling industry by offering a custom-build experience to homeowners. Unlike many remodeling contractors, we are customer-centric. We show up as scheduled, return phone calls and keep in touch about project status. Franchisees develop a strong bond with their clients.”
Refresh Renovations’ Full Range of Services
Refresh Renovations handles almost any project: revamping a tiny powder room, re-cladding, and reroofing, converting attics and garages, even remodeling the whole house. “Our franchisees can handle any size or type of internal or external home improvement project,” English says. “Because of this full range of services, customers may call on Refresh franchisees again and again.”
Refresh also appeals for its “low cost of entry and minimal operational costs, given that labor is contracted,” English says. “The business is highly scalable because franchisees can hire additional subcontractors as they land new projects. The typical Refresh franchisee works from home, brands an existing vehicle, and has the necessary IT equipment to run the proprietary cloud-based systems and processes. This means buy-in and setup costs – from less than $74,000 to about $111,000 – are remarkably low for the size of the opportunity.”
Strong Housing Market
According to iPropertyManagement, the U.S. home improvement industry is stronger than it has been in years. With a nationwide housing shortage and record-high home prices, homeowners are opting to stay in their current homes and renovate rather than upgrade and move.
English points out that “the $350 billion-a-year renovation market is wide open and resilient. There are no national home renovation companies like Refresh. It provides all-in-one services.”
Franchisees do not need construction experience, but sales, managerial, communication and relationship-building skills are vital. Franchise owners can rely on support from the national office in Pensacola, Fla., and global headquarters in Auckland, New Zealand, where Refresh Renovations began franchising in 2010. Refresh Renovations’ professional-operator model has two key processes: driving new sales and managing construction projects. “Franchisees initially tend to manage all sales, marketing and administration activities while overseeing their construction manager, who is either an employee or a subcontractor,” English says. “As their project portfolios grow, franchisees employ an administrator and project managers. Designers, estimators, architects, engineers and trades are subcontracted.”
Refresh offers franchises in 35 states and the District of Columbia, with Arizona, Florida, Michigan, New Jersey, North Carolina, Oregon, Pennsylvania and Texas as priority areas.
For more information about the Refresh Renovations franchise, visit https://www.refreshfranchiseopportunities.com/.
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