Mother’s Day 2023: Franchise Promotions, Products and Gift Card Deals

Mother’s Day 2023: Franchise Promotions, Products and Gift Card Deals

Holiday Discounts and Specials Abound at Restaurants, Spas and More this Mother’s Day

Every May, we celebrate Mother’s Day to show the moms, stepmoms, and grandmothers in our lives appreciation for all that they do. To bring in more business and foot traffic, franchise brands are going big on discounts, gift card deals and special promotions. 

With Mother’s Day 2023 spending expected to reach $35.7 billion, franchisors will likely see an increase in sales with fun, mom-centric offerings. Below is a sampling of some of the specials that franchisors are offering this Mother’s Day 2023.

Mother’s Day 2023: Franchise Promotions, Products and Gift Card Deals 


Applebee’s, Mother’s Day 2023

In commemoration of Mother’s Day 2023 and the Spring season, Applebee’s has a gift card deal. Customers who purchase a $50 gift card receive a bonus $10 gift card. 

Auntie Anne’s

Auntie Anne’s, Mother’s Day 2023

Auntie Anne’s is celebrating Mother’s Day 2023 and springing into the new season with a special deal for rewards members. On Mother’s Day, the pretzel franchise is offering BOGO 50% off any pretzel item or drink.    


Build-A-Bear, Mother’s Day 2023

Looking to get the moms in your life more than just cards and flowers for Mother’s Day 2023? Build-A-Bear gives customers a lasting way to celebrate moms with customizable stuffed animals. Guests can utilize the Record Your Voice option instore or online, and the brand also offers Mother’s Day HeartBoxes. In addition to a teddy bear, these boxes include candles, journals, tumblers, or tea. Build-A-Bear will give up to 30% off Mother’s Day gifts online. 

Del Taco

Del Taco, Mother’s Day 2023

Del Taco is giving guests multiple ways to make mom smile this Mother’s Day 2023. From May 8-14, guests get 20% off their next order when they buy an eGift Card. This offer is only valid at Additionally, customers get a free regular-sized shake with any purchase during Mother’s Day weekend. This deal is good for Del Yeah! Rewards members. 

El Pollo Loco

El Pollo Loco, Mother’s Day 2023

Mom doesn’t have to cook during Mother’s Day week. From May 10-16, El Pollo Loco is offering the $25 12-piece leg and thigh family meal for Loco Rewards members. From May 10-14, guests get a free 8-piece chicken leg and thigh meal when they buy a $50 eGift card. They will be emailed a coupon, which can be redeemed online only. 


Fazoli’s, Mother’s Day 2023

Fazoli’s is turning Mother’s Day 2023 into a week-long event. From May 8-14, guests can enjoy a free brownie with any $5 purchase. 

Hand & Stone Massage and Facial Spa

Hand & Stone Massage and Facial Spa, Mother’s Day 2023 

What mom wouldn’t want the gift of a spa day for Mother’s Day 2023? Hand & Stone Massage and Facial Spa will give a free facial gift card to guests who purchase a spa package. The offer is valid in-store only through May 15. 


Jamba, Mother’s Day 2023

From May 12-14, Jamba loyalty members get 20% off orders $25 and under. The juice franchise is also offering a smoothie-inspired nail polish collection while supplies last. 

Jet’s Pizza

Jet’s Pizza, Mother’s Day 2023

For those craving pizza this Mother’s Day 2023, Jet’s Pizza has got them covered. On Mother’s Day only, the pizza franchise is allowing guests to enjoy 20% off all menu-priced pizzas for both pickup and delivery. Use the code MOM23 on online orders. 


KFC, Mother’s Day 2023

To show moms some love, KFC is giving 12 free chicken nuggets to guests who purchase the Nuggets of Appreciation meal from May 10 (Día de las Madres) through May 14. In addition to the free chicken nuggets, the meal consists of eight pieces of extra crispy chicken tenders or chicken on the bone, two large sides, four biscuits and sauces. There is also a free, downloadable Mother’s Day card, available in both English and Spanish. This offer is only for online and app orders. According to a press release, nearly 400,000 buckets of KFC chicken are sold every Mother’s Day. 

Marble Slab Creamery

Marble Slab Creamery, Mother’s Day 2023

Marble Slab Creamery is allowing guests to satisfy mom’s sweet tooth with a deal of $5 off an 8’ (or larger) ice cream cake with code MOM23 on online orders. This deal is available at participating locations through Mother’s Day 2023. 

Massage Envy

Massage Envy, Mother’s Day 2023

Spa day anyone? Through Mother’s Day 2023, Massage Envy will give 50% off any skin care session when guests purchase any 60-minute massage, facial, or stretch session voucher. This deal is good at participating locations while supplies last. 

Mountain Mike’s Pizza

In addition to other tokens of appreciation, heart-shaped food is a fun way to show mom love on Mother’s Day 2023. From May 11-14, Mountain Mike’s Pizza is bringing back its specialty heart-shaped pizza. 

O’Charley’s Restaurant + Bar 

O’Charley’s Restaurant + Bar, Mother’s Day 2023

This Mother’s Day 2023, O’Charley’s Restaurant + Bar is opening an hour earlier (10 a.m.) to give early birds the chance to celebrate mom at breakfast. From May 12-14, the full-service restaurant franchise is offering a special menu with three new items and three fan favorites. The new items are the Teriyaki Salmon Bowl (above), Salted Caramel Cheesecake, and a Strawberry Rosé Spritz. 

Round Table Pizza

Round Table Pizza, Mother’s Day 2023

During Mother’s Day weekend, customers can get 15% off their online and in-app order at participating locations. The pizza franchise is also offering heart-shaped pizza for the special occasion.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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