Propelled Brands Hires New Brand President

Eley Will Increase the Salon Franchisor’s Profitability Through Innovation and Leadership 

Stacy Eley has been named the brand president of Suite Management Franchising. The company is the franchisor of Salon Plaza and MY SALON Suite, two brands that provide hair stylists with space to build their own independent businesses. Suite Management Franchising is a franchise with Propelled Brands, a corporate umbrella company with service-oriented brands including SIGNWAVE, NerdsToGO, and FASTSIGNS.

Eley joined Suite Management Franchising in 2013 as director of operations and training and then became vice president of franchise operations. Since February 2020, Eley has served as COO. As brand president, Eley is responsible for increasing franchisee profitability through innovation and leadership, as well as driving the growth of franchise locations. Her focus will be sharing best practices and providing ongoing training to franchise owners in the Salon Plaza and MY SALON Suite network.

In a statement, Eley said, “It is a great honor to accept the brand president role. I love franchising! I am passionate about the Suite Management Franchising network and the value we bring to our franchisees and our franchisees’ members.” 

Eley looks forward to “further accelerating the growth and success of franchisees,” she said. 

Stacy Eley, MY SALON Suite
Stacy Eley is the brand president of Suite Management Franchising.

Regarding Eley’s new position, Catherine Monson, CEO of Propelled Brands said, “I am honored to appoint Stacy to this role. Her inclusive and compassionate leadership style will be a great asset to Suite Management Franchising as she creates new opportunities and drives continued success and growth for the network.” 

Eley believes that Suite Management Franchising will positively impact the future of the industry. “Our organization sets the standard for the best franchisor and franchisee collaboration and relations. The importance we put on positive working relationships will continue to cultivate the franchising industry,” Eley said. 

Eley’s Franchising Background 

Eley’s experience includes planning and directing initiatives for brand communication, expansion and more. From a young age, the franchising world has been all around Eley. It all started back in high school when a family friend asked her to work at their Papa Murphy’s pizza franchise. 

Later, she joined Fitness Together, a fitness brand with the WellBiz Brands, Inc. umbrella company.  She was eventually promoted into a franchisee support position where she helped more than 400 fitness and massage franchisees, she said.

Eley loves to watch people fulfill their dream of business ownership. Her favorite part of franchising is seeing people with similar goals come together and learn from each other. “It is through the power of community that franchising continues to be a successful way to own and operate a small business,” Eley said. For those who are looking to get into the industry, Eley suggests finding a brand that you’re passionate about. 

More Behind Suite Management Franchising 

Suite Management Franchising is a salon suite franchise that was created for entrepreneurs who are looking for a semi-absentee opportunity. To ensure the success of its franchisees, the company provides support and training as well as a great referral network. 

The franchise has been featured in Entrepreneur magazine’s “Top New Franchise” list and has been recognized for its rapid expansion. This continued growth can be attributed to its partnership with Propelled Brands. The franchise plans to add 500 salons and 200 franchise partners in the next few years. Suite Management Franchising has 225 locations in 35 states across the U.S. and Canada.

Previous ArticleNext Article
Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
Send this to a friend