ProLift Garage Doors Franchisee Becomes President

HireWire - Franchise News - Travis Nicolette Premium Service Brands

Franchise Owner Since 2021, Travis Nicolette Aims to Enhance Operations and Support Franchisees in Achieving Their Goals

Premium Service Brands (PSB), a leading home services franchisor, named franchisee Travis Nicolette president of ProLift Garage Doors. The passionate entrepreneur has been a franchise owner with the garage door brand since 2021 and brings a successful track record to the role. Other franchises under the PSB umbrella include House Doctors, 360°Painting, RooterMan, Maid Right, The Grout Medic, Window Gang and Rubbish Works Junk Removal

“I liked ProLift because it’s a necessary and evergreen business. Almost every homeowner has a garage door, and at some point, they’ll need us to fix it. Now, as president of ProLift, I get to make a real impact. I’m looking forward to enhancing operations and the onboarding processes to help franchisees achieve their goals,” Nicolette said. He also appreciates ProLift’s commitment to innovation and technology because it aligns with his vision for the brand’s future.

Since joining PSB, he has seen a focus on leveraging technology and standardization to help franchisees hit their targets. As a ProLift franchise owner, he understands the challenges and opportunities faced by entrepreneurs. In his view, PSB benefits franchisees by providing extensive support and prioritizing collaboration among its brands, allowing them to learn from each other.

HireWire - Franchise News - Travis Nicolette Premium Service Brands
Travis Nicolette is the new president of ProLift Garage Doors. 

CEO Paul Flick released a statement regarding Nicolette’s promotion. “We are thrilled to have Travis Nicolette step into the role of president of ProLift Garage Doors. His remarkable success as a franchise owner and his vision for the brand’s future make him an invaluable asset to our team.”

The Durability of Home Services

Nicolette was attracted to home services franchising because of the industry’s stability and constant demand. He saw an opportunity to provide essential services to homeowners and build a scalable business. He is optimistic about the future of home services franchising. “As long as people have homes, they will need our services. I think technology will continue to reshape the industry, making it an exciting field for the future.”

Nicolette stresses the importance of conducting due diligence prior to investing in a franchise. He advises that franchisees surround themselves with a supportive network of mentors and advisors, embrace hard work and perseverance, and choose a business that aligns with their values. 

Nicolette is a CrossFit enthusiast, enjoys outdoor activities, and is a fan of Clemson University football. He also enjoys spending time with his wife and their two young children.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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