Princess Cruises Add Xponential Fitness to Onboard Options

Princess Cruises and Xponential Fitness

The Five-Year Licensing Deal will Make the Boutique Franchisor’s Programs Available to Cruise Line Guests

Princess Cruises has reached a five-year licensing deal with Xponential Fitness Inc. to use the boutique franchisor’s programs within OneSpaWorld’s onboard offerings. Fitness programs available to the cruise line’s guests can be tailored to each person’s preferences.

Princess, a brand of Carnival Corp., will start by serving up Xponential’s AKT Dance, Club Pilates, CycleBar, Pure Barre, Row House, StretchLab and YogaSix brands on its 15-ship fleet. More of the Xponential Fitness franchise’s boutique fitness and wellness brands may be added later. 

Xponential Supscripton Service

Princess also presents another enticing option for its guests: Xponential Fitness’ XPLUS virtual on-demand studio class, a subscription service, can be accessed from 23,000-plus staterooms via Princess’ proprietary digital content platform, OceanView. Cruisers aren’t required to be Xponential Fitness members to experience in-studio live classes and in-stateroom on-demand classes. 

And after the cruise ship docks, they can continue their onboard experience by means of XPASS at discounted prices. In addition, Princess Cruises will integrate personalized equipment packages from Xponential Fitness partners to dovetail with onboard boutique studios, and Princess will sell Xponential Fitness merchandise in onboard retail stores and on OceanNow. For a final bonus of the new Xponential-Princess partnership: Princess Cruises’ 30,000 employees are eligible for discounts on Xponential Fitness franchise brands’ services.  

Boutique Fitness at Sea

John Padgett, president of Princess Cruises, says his company’s “goal is simply to provide the best vacation experiences in the world at the best value.” He adds that offerings by the Xponential Fitness franchise will complement OneSpaWorld’s programs, which have been curated during a 25-year collaboration. “Our guests can engage with Pure Barre, Club Pilates, YogaSix, StretchLab… any of their favorite fitness experiences.”

Danyal Ali, president of XPASS at Xponential Fitness, sees the Princess Cruises deal as a gateway to new clients. “Our wide variety of fitness offerings, ranging from stretching to cycling, will provide everyone, including avid Xponential members and first-timers, the opportunity to experience our brands,” Ali says. “We look forward to working closely with OneSpaWorld to create extraordinary value for Princess and its guests.”

Leonard Fluxman, CEO, president and executive chairman of OneSpaWorld, pledges that “together with the Xponential Fitness team, we will design remarkable Princess-inspired fitness experiences for each Princess guest.”

About Xponential Fitness and Partners

Xponential Fitness has 10 franchise brands with an array of services: barre, boxing, dancing, indoor cycling, Pilates, rowing, running, stretching, yoga and more. Workouts are Ied by highly trained teachers. The Xponential Fitness franchise has sites in 48 states and Canada. Xponential has a presence in 12 other nations through master franchise and international expansion agreements. 

Princess Cruises annually conveys hundreds of thousands of guests to 330 destinations, including Alaska, Antarctica, Asia, Australia/New Zealand, Canada/New England, the Caribbean, Europe, Hawaii, Mexican Riviera, Panama Canal, South America and the South Pacific. The cruise line’s longtime teaming with OneSpaWorld has brought guests a wide range of health, wellness, fitness and beauty services, treatments, and products on more than 170 cruise ships and 51 destination resorts. 

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