Founder and CEO Paul Flick Praises Cuff’s Extensive Franchising Background
Premium Service Brands, a leading home services franchisor in North America, has named Dave Cuff chief development officer. Cuff spearheads franchise development, operations and strategic growth initiatives across the PSB system. His professional background includes serving in leadership roles at freecoat nails, Hoppin’ and LOVING. He most recently served as chief development officer of Clean Juice, which he helped grow from a single location to 200-plus locations across 31 states.
“The launch of Clean Juice as a first-of-its-kind franchise in 2016 was my introduction to franchising,” Cuff said. “What I’ve always loved most about this business model is the people — and that’s especially true at PSB. Over the years, I’ve had the opportunity to get to know founder and CEO Paul Flick and COO Roxanne Conrad, and I knew I wanted to be part of their team and the vision they’re building. I’m excited to leverage my experience to support our corporate development and operations teams, while continuing to position our franchisees for success throughout the awarding process.”
Cuff said his experience, including implementing entrepreneurial operating systems (EOS), standardizing financial frameworks, building franchise sales processes, launching operations manuals and developing field support systems, has prepared him for this role. “My experience in franchising, sales and leadership has taught me how to strike the right balance to achieve responsible growth — disciplined site selection and strong unit economics and operational systems — and how to prepare an organization to support it effectively. That means asking the right questions so prospective franchisees have a clear, realistic vision of what owning a brand truly entails, while ensuring our operations and training teams are structured to scale in step with that growth.”
Flick praised Cuff’s extensive franchising background. “Having held high-level executive positions across various franchise systems, Dave brings a passion for coaching and development through the EOS system that will serve our organization well. We believe his unique perspective and skill set will be a tremendous asset as we continue to grow and achieve our goals at Premium Service Brands,” Flick said.
About Premium Service Brands
Premium Service Brands is a franchising company focused on residential and commercial property services, offering solutions such as painting, commercial janitorial work and window cleaning. Its portfolio of franchise brands includes House Doctors, ProLift Garage Doors, 360° Painting, The Grout Medic, RooterMan, Window Gang, Kitchen Wise | Closet Wise and Rubbish Works Junk Removal.
Beyond driving growth and profitability for its franchise owners, PSB also champions community involvement through the Kids-Lift Program, a charitable initiative dedicated to supplying students with essential items like food, clothing and school materials.
