Olsen will Manage the Daily Operations for the Fitness Franchisor
Moms on the Run recently announced Krista Olsen as director of operations. The Minnesota-based franchise offers a fitness program designed for mothers and women of all abilities. In her new role, Olsen is responsible for executing the fitness franchisor’s priorities as well as managing the daily operations of the brand’s franchisees, employees, and customers.
“I am extremely passionate about Moms on the Run and its mission to help busy women discover the path to a lifetime of physical fitness, all while finding the accountability and community they need to thrive,” Olsen said in a statement. She added that she has been “surrounded with an awesome community of like-minded women as a result of being a runner with Moms on the Run for the past decade.”
Since her background includes strategic planning, marketing, processes improvement and communications, Olsen looks forward to leveraging her skills with Moms on the Run. “I’m honored to work for the organization that has added so much fitness, fun and friendship into my life. I look forward to helping enrich the lives of women throughout the country.”
The fitness franchisor’s CEO and founder, Karissa Johnson, looks forward to having Olsen on board. “I am very excited to welcome Krista to our team. Krista is organized, driven and energetic. She is ultra-focused on helping Moms on the Run operate more efficiently so we can continue to grow nationwide,” Johnson said in a statement.
A Newbie to Franchising
While she is new to franchising, Olsen has spent most of her career working for companies with multi-location business models. Her experience includes marketing roles with Chuck & Don’s Pet Food & Supplies, Pet Partners and Earth Animal, where she ran business-to-business marketing strategy. Olsen first joined Moms on the Run as a business strategist before working at Earth Animal. With that position, Olsen worked with Johnson to develop the fitness franchisor’s long- and short-term initiatives.
In Olsen’s view, franchisors are doing themselves a disservice if they ignore the importance of moms to their organizations. “Franchisors should not underestimate the role of mothers in the workforce. Moms are extremely hardworking, efficient, problem solvers, adaptable and dedicated. By offering respect and flexibility, franchisors will not only attract moms into franchising but also can expect to have a longer-term relationship with these loyal franchisees.”
Olsen has a B.A. from the University of Minnesota and an advanced degree from the Questrom School of Business at Boston University. She lives in Shoreview, Minn., with her husband, three daughters, two cats and a dog.
More Behind Moms on the Run
The Moms on the Run franchise provides mothers and women of all backgrounds with a fun fitness program. Women in the program can do strength training, stretching and get a fitness education. The brand has expanded in six states with 49 locations.