Boxing Champ Floyd Mayweather Jr. Shares Training Secrets During High-Tech Workouts
Retired boxer Floyd Mayweather Jr. went an amazing 50-0 in the ring and today applies his principles of success to Mayweather Boxing + Fitness franchise. Through his 4-year-old brand, Mayweather shares his once-secret training methods with people around the world who want to be fit. “I started this franchise to help people achieve their fitness goals and feel good about themselves,” the champion boxer says.
The franchise offers a group fitness experience based on methods that Mayweather developed during his 21-year professional boxing career. High-intensity workout classes, which last 45 or 60 minutes, combine boxing with strength and cardio conditioning to suit any and all clients. Smart-screen technology projects Mayweather’s image throughout the class so that participants have the impression they are learning directly from the boxing champ.
Building on a Stellar 2021
In 2022, Mayweather Boxing + Fitness hopes to build on the smashing success experienced in 2021, which included the accomplishments below.
- The company exceeded the milestone of 200 franchise units sold.
- The franchise debuted 21 studios in 12 states, which reflects a 180% increase over its 2020 numbers.
- The brand held its first-ever franchise convention – with Mayweather himself as a headliner there.
- New vice president-level department heads brought additional expertise to the corporate leadership team: Christian Betancourt, marketing; Amanda Enos, membership sales; and Fred Gustafson, franchise development.
- Mayweather Boxing + Fitness launched its Gloves for Greatness community service program, which offers both fitness opportunities and mentoring to youths in underprivileged areas.
Mayweather’s Ambitions for 2022
Mayweather says he is thrilled with the wide-ranging achievements notched during 2021, but adds that “I hope this year brings even more success, and not just for the brand, but for each of our members, too. I want to continue to be an advocate for health and fitness.”
By the end of 2022, the franchise plans to have more than 100 studios operational, with about 70 of those opening this year. Mayweather Boxing + Fitness currently has more than 55 locations open or in presale across the United States.
To support the company’s accelerated growth plan this year, Mayweather Boxing + Fitness will launch its first national advertising campaign while investing in the very best tools and resources so that franchises can grow their memberships and thrive in their communities. The company also plans to make further hires to its corporate team to provide top-notch support to franchisees.
Mayweather Boxing + Fitness CEO James Williams said the company’s “many great successes” of the past year mark just the beginning of achieving its goals. “We don’t plan to stop there. We are going to take all that we learned and leverage that in 2022” by signing on more franchisees to this growing brand.
Ideal Mayweather Boxing + Fitness Franchisees
The ideal Mayweather Boxing + Fitness investor is a fitness-focused professional who shares the passion for this franchise opportunity and for the brand itself. Candidates will have strong leadership skills, and it’s a plus to have experience in business, sales, operations, marketing and related fields. Qualified franchisees will need to have about $125,000 in liquid capital, and their total initial investment is estimated at $305,000 to $695,000. To reduce start-up costs, the company has come up with a value-engineered design for gyms so that they need only about 1,500 to 3,000 square feet, which is smaller than many boutique-gym competitors.
For more information about Mayweather Boxing + Fitness, please visit Mayweather.fit/franchise-opportunities/.