Neurological-Based Treatments Aim to Quickly End Pain and Expedite Rehab
Matterhorn Fit wants all of its clients – whether they’re once-a-week pickleball players or all-star athletes – to enjoy an active, pain-free lifestyle. To accomplish that goal, Matterhorn Fit rehabilitation and personal training centers take a holistic, neurological-based approach that supports peak physical performance as well as recovery from injuries and surgeries.
The emerging franchise benefits from booming demand within its broad customer demographic of 12- to 80-year-olds. The value of the U.S. pain-management market, which represents only a portion of Matterhorn Fit’s business, was valued at $75.2 billion in 2023 and is expected to reach $102.5 billion by 2032, DataHorizzon Research has reported. That market growth is driven by Americans increasingly experiencing – and seeking relief from — chronic pain, according to the research firm.
Matterhorn Fit uses a blend of proprietary techniques to help clients: neuropriming, plasticity, identification of the root cause of pain, reinforcement and strengthening. The combined treatments, tailored to each client’s individual condition, aim to deliver quick results and keep pain from returning.
Why Matterhorn Fit Impresses
Neuroscientist Erin Edwards, PhD., says Matterhorn Fit’s “team identifies areas of miscommunication between the brain and body, and then develops a finely tailored program based on that client’s neurological system. When you challenge the brain and the body together, you can overcome and ultimately prevent unwanted compensatory patterns from returning and achieve longevity of health.”
The brand’s co-founders bring a wealth of experience to their business: former professional hockey player Ryan Vesce, who now serves as CEO, and professional athlete strength coach Sean Sullivan, who is the franchise’s director of health and performance. Their Matterhorn Method has received a thumbs-up from thousands of clients, including 11 Olympians.
“Our experience in professional sports helped us develop an integrated program – one that’s unique among rehab and training facilities – that gives everyday individuals access to the same process used by the best athletes in the world,” Vesce says. After major hip and back surgery, he credits Sullivan’s training methods and advanced healing techniques with extending his hockey career by five pain-free years. “What sets Matterhorn Fit apart is the process and the speed of healing. More than 94% of our clients reported their pain significantly decreased within two weeks.”
What Do Clients Need?
Many of them had all but given up, Vesce says. “We restore hope to clients who have lost it. Many have tried physical therapy, injections and medications with limited results.” Matterhorn Fit helps clients suffering from sciatica; herniated disks; spinal stenosis; neck pain; shoulder injuries; elbow and bicep inflammation; carpal tunnel; knee pain and rehab after knee replacement; hip impingement and rehab after hip replacement; hamstring, calf, Achilles, quad and groin injuries; outside ankle pain; plantar fasciitis; fibromyalgia; and balance and mobility problems.
“Our decision to franchise is rooted in our commitment to share our deep knowledge and experiences with individuals to help them recover quicker and strengthen their bodies,” he says. “When we saw the consistency in the results and the impact the Matterhorn Method had on our clients’ lives, we knew it was time to bring this to the masses. We’re obsessed with relieving pain as fast as we can and preventing it from coming back through our integrated process.”
We’ve spent years building and perfecting our systems to empower our franchise partners.
Kenny Turano, chief financial officer
Demand for Matterhorn Fit’s Services
He adds that “our expertise and special culture help us retain clients long-term. We inspire hope and confidence, and we make it fun. Our clients love us – we have a 98% customer satisfaction rating. All of this means that our franchisees have the power to change lives.”
Kenny Turano, Matterhorn Fit’s chief financial officer, agrees that demand is strong and predicts it will stay strong as well as appeal to franchisee candidates. “Our brand continues to grow in the local areas we currently serve, Naples and Bonita Springs [Florida]. We’ve spent years building and perfecting our systems to empower our franchise partners as they operate their own Matterhorn Fit units all across the country.”
Support for Matterhorn Fit Franchises
Matterhorn Fit franchisees have the advantages of little to no direct competition, strong franchisor support and multiple revenue streams. Matterhorn Fit will assist franchisees with site selection, local marketing, hiring decisions, ongoing financial and business coaching, and extensive on-site and virtual training in the Matterhorn Method. Recurring business comes from pain-treatment and rehab clients who segue into customized workout and training programs. Many also purchase nutritional supplements from Matterhorn Fit.
Founded in 2018 and franchising since 2023, Matterhorn Fit seeks highly involved owner-operators whose résumés include career experience as athletic trainers, entrepreneurs, physical therapists, physicians or professional athletes. The franchise is emphasizing initial growth in Florida markets such as Fort Myers, Miami, Orlando, Palm Beach, Ponte Vedra, Port St. Lucie, Sarasota and Tampa Bay but plans nationwide expansion. For more information about franchise opportunities with Matterhorn Fit, visit https://matterhornfitfranchise.com/.
