Franchise Veteran Pilots Bathroom Remodeling Brand’s Consistent Growth
Re-Bath, a leading bathroom remodeling franchise, has appointed Kurt Ullman as vice president of franchise development. Ullman is responsible for attracting qualified investors and ensuring franchise development is seamlessly integrated across departments. He brings 30-plus years of franchise development experience at brands such as Massage Envy, Amazing Lash Studio and International Workplace Group.
“Re-Bath’s record of growth, strong franchisee economics and long runway for expansion and innovation immediately impressed me,” Ullman said. “But meeting the team was the most influential part of the process. This team is made up of very smart, creative and committed people with a profound vision for the business. While we still have quite a bit more available territory for franchising in the U.S., we’re looking at international growth and growing our scope of remodeling services.”
While the broader bathroom remodeling segment is highly fragmented, Ullman said Re-Bath stands out by delivering a consistent customer experience. “This is where we shine, but it’s also our enormous marketing engine and big box partnerships that drive more jobs to our franchisees. And the segment continues to grow as homeowners seek to improve their lifestyles and enhance the value of their homes.”
Brad Hillier, CEO of Re-Bath, said Ullman’s wealth of knowledge and proven track record make him ideal for the role. “As we expand, having the right leadership in place to identify and support the best franchise partners is crucial. His collaborative style and vision for the future help us in building a solid foundation and accelerating growth in key markets, ensuring long-term success for our franchisees and the brand as a whole,” Hillier said.
Keys to Franchise Development
Ullman said the most important aspects of franchise development are a great concept, operating model and proven unit economics. “This presents an opportunity to scale up quickly. Then, it’s just a matter of thoughtful planning and execution on development and the ability to deliver an excellent experience to the franchisee post-transaction.”
Outside of work, his interests include taking international hiking trips and restoring old Italian Vespa scooters.
About Re-Bath
Since its founding in 1978, Re-Bath has established itself as one of the nation’s largest bathroom remodeling franchises. The company offers complete bathroom remodels, tub and shower updates, plus aging and accessibility solutions. Re-Bath covers the entire process — from design to done — in three steps: consultation, removal and installation.
