Walls’ Professional Background Spans Logistics, Business Intelligence and Domestic and International Growth
Edible Brands, the parent company of Edible Arrangements, Roti Modern Mediterranean and Edibles.com, has named Matthew Walls president and chief stores officer. Walls’ extensive leadership experience at major brands includes positions with Yum! Brands, Domino’s, CKE Restaurants and Caribou Coffee.
“What drew me to Edible wasn’t just the strength of its portfolio, but the caliber of the team behind it,” Walls said. “This is a team that sees possibility first and says ‘yes’ to growth. We embrace innovation, celebrate progress and are unified in our mission. With a renewed vision for expansion and a strong foundation already in place, we have an incredible opportunity to build something lasting together.”
Somia Farid Silber, CEO of Edible Brands, said Walls’ ability to balance big-picture thinking with operational discipline are essential for the leadership role. “His franchise-first mindset, coupled with decades of experience across high-growth environments, will help Edible Brands thrive as we enter our next chapter,” Silber said.
Focusing on the Basics
Walls’ early priorities have included refining team structure, aligning leadership around a shared vision and emphasizing franchisee performance. He said Edible Brands’ success centers on focusing on the basics. “This includes focusing on franchise profitability, requiring world-class operations and continuing to innovate through technology that allows for a frictionless experience for our guests and our team members,” he said.
Walls compares his leadership style to that of an athletic coach. “My responsibility is to work on the strategy and the game plan, put together the right team to achieve our goals and then coach them not until they get it right, but until they can’t get it wrong.”
In addition to his professional accomplishments, Walls has been named a Kentucky Colonel, the highest honorary title awarded by the governor for contributions to community, state or nation.
About Edible Brands
Edible Brands develops and manages a portfolio of consumer brands in the hospitality and foodservice sectors. The company’s portfolio includes Edible Arrangements, edibles.com, freshfruit.com and Rōti Modern Mediterranean.
