The Bathroom Remodeling Franchise Offers Affordable Updates
Re-Bath, a turnkey bathroom remodeling franchise, recently announced a deal for two New York sites and the opening of a new franchise in Washington, D.C. That’s just part of the good news from the thriving Re-Bath franchise: It also reports a 30%-plus increase in year-over-year system-wide sales. That stellar performance has been aided by partnerships with national retailers.
The two new franchisees are seasoned business owners. Veteran franchise owner Jim Berardi becomes a multi-brand and multi-unit franchise owner with the addition of his two Re-Bath franchise territories serving Long Island and Suffolk and Westchester Counties; his franchises are on track for May launches. On Jan. 1, serial entrepreneur Raj Kapoor opened the doors to a Re-Bath franchise in his northeast Virginia-greater Washington territory, which stretches from Leesburg to Fredericksburg.
New York Locations
Berardi, who has been involved in the home services industry for more than 14 years, owns multiple home services businesses. He has been honored as a top-performing owner with the N-Hance Wood Refinishing franchise.
Berardi was drawn to Re-Bath’s affordable, fast system for updating bathrooms and in particular sees opportunity in serving the senior population of his territories. “Through Re-Bath, I want to provide professional bathroom remodeling to people who are aging in place, delivering an easy remodel that’s finished in half the time that our competitors need.” He also appreciates the support system that the Re-Bath franchise has developed to underpin franchisees’ success.
Re-Bath CEO Brad Hillier considers Berardi “the perfect addition to our brand with his past success in the home services industry. We are excited that he will help us expand in New York. There is great opportunity for continued growth across the region with a large population we currently aren’t reaching.”
Hillier elaborates that Re-Bath has eight territories still available throughout New York state. The company specifically is looking for franchise partners for territories in each of the five boroughs of New York City and for Buffalo, Syracuse and Rochester in Upstate New York.
Virginia Franchise Expansion
Longtime Virginia resident Kapoor is no stranger to business investments although he’s new to the franchise industry. At age 19, he started his first restaurant. Since then, he has opened 15 additional restaurants, completing the construction himself and then operating each one. As one restaurant launched and thrived, he would sell it and start a new one.
He still operates a deli-type restaurant in Washington, but wanted a new type of business venture. Enter Re-Bath. “I was impressed with Re-Bath’s streamlined process,” Kapoor says. “My construction experiences were never like this. I’m used to having to chase after the contractors. I expect my Re-Bath to be a business that customers in my community can rely on and will refer their friends and family to. I’ve lived in Virginia for 32 years, so I know there’s a need for bathroom remodeling services.”
Sharon Villegas, chief revenue officer of Re-Bath, praised Kapoor’s addition to the franchise family. “When bringing on a new franchisee, you want that partner to align with the brand’s vision. Raj is exactly that person. Even with his vast entrepreneurial experience, he knew he needed to first understand our model. He values the franchise model and is fully invested in our brand.”
Three territories are still available in the greater Washington area. These territories will serve a population of 4.5 million and will benefit from 11 retail partner stores that will help build a customer base.
The Re-Bath Business Model
Bathrooms are a popular home remodeling project. According to Global Market Insights, the U.S. bath remodel market exceeded $59 billion in 2020 and is expected to grow at an estimated rate of 4% from 2021 to 2027. Re-Bath, the nation’s largest bathroom remodeling company, transforms homeowners’ bathrooms in days instead of weeks, providing an aggravation-free, affordable renovation. After customers approve the design, old components are demolished and removed. New Re-Bath fixtures and finishes are available in an array of styles and colors. Founded in 1978 and franchising since 1991, Re-Bath has completed hundreds of bathroom remodeling projects and along the way fine-tuned its business model for franchisee success.
Arizona-based Re-Bath, which has more than 110 units, recently has posted noteworthy growth in respect as well as numbers. The brand landed the No. 1 spot in Best Bathroom Renovations on Bob Vila’s ranking of the Best Home Improvement Contractors in 2022. Re-Bath earned the No. 283 spot in Entrepreneur magazine’s 2023 Franchise 500 ratings. And it nailed down the No. 2 spot on Qualified Remodeler’s Top 500 Nationals List.
Re-Bath Expansion Efforts
Harnessing this wave of brand awards and recognition, the Re-Bath franchise’s leaders hope to award 25 franchises this year. Heading up the development drive is Adam Petersen, who recently joined the Re-Bath franchise. Peterson has notched 15-plus years in sales and has more than 10 years’ experience in franchising. The Re-Bath franchise seeks entrepreneurial partners who will serve as CEOs for their business; they do not need remodeling experience. The company mantra echoes this sentiment: “We want our franchisees to work on the business and not in the business.” For more information about the Re-Bath franchise and its opportunities, visit www.rebathfranchise.com or call 1-888-454-8842