The Gents Place Expands Into Austin, Texas

The Gents Place, a lifestyle club bringing men’s grooming to the next level signed a franchise development agreement to expand the concept to Austin, Texas. New franchisee Paul Terracina will open the brand’s first location in the market in Fall 2017.

Prior to becoming a franchisee with The Gents Place, Terracina worked at Massage Heights’ corporate office in San Antonio, where he played an integral role in the establishment of Elevated Brands — a brand management and development company that invested in The Gents Place in 2016 to help grow the brand nationally through the franchising model.

The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old-world speakeasy paired with an upscale, welcoming country club atmosphere. The company currently has three lifestyle clubs in North Texas (Dallas, Southlake and Frisco), as well as one in Leawood, Kansas.

The Gents Place plans to open 150 franchised locations over the next five years. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland, and Virginia.

To learn more about ownership opportunities visit

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