Fedele Leverages Two Decades of Franchise Experience in Real Estate and Automotive Sectors
FullSpeed Automotive, a franchisor and operator of automotive aftermarket repair franchises, has appointed Anthony Fedele as vice president of real estate and construction. Fedele brings two decades of real estate and automative experience to the role with FullSpeed Automotive and its portfolio of brands, including SpeeDee Oil Change & Auto Service, Grease Monkey and Kwik Kar.
Fedele said FullSpeed’s innovation, commitment to customer service and forward-thinking approach to mergers and acquisitions immediately impressed him. “FullSpeed focuses on expansion and integrating new partners who preserve their strengths and enhance the overall value,” he said. “This strategy aligns perfectly with my professional philosophy of maintaining a customer-first mindset even while scaling operations. Joining this talented team feels like an exciting chance to be a part of something special in the automotive industry.”
Ron Stilwell, president of FullSpeed Automotive, said Fedele’s extensive background in the automotive and real estate sectors uniquely qualifies him for this position. “His visionary leadership and use of cutting-edge technology in our site selection process will set a new standard for excellence in the industry,” Stilwell said.
Innovation in Automotive Franchising
Fedele said innovation is key to strategic site selection as part of the franchisor’s aggressive growth plans. “To strengthen our efficiency, we leverage advanced data software that streamlines the identification of prime locations, setting our franchise partners up for success. Our experienced team of real estate managers has decades of market knowledge and provides ongoing support to franchisees,” Fedele said. “When running any business, entrepreneurs must focus on factors such as foot traffic, demographics and proximity to competitors. By tapping into our data and moving quickly, FullSpeed stays ahead of the curve by helping our franchise partners thrive in their chosen markets. Picking a location is not just a step in the process; it’s the foundation for lasting success.”
FullSpeed’s focus on innovation and its customer-centric mindset distinguish the brand from competitors, Fedele said. “The brand actively uses new technologies and processes that elevate services, demonstrating how the company emphasizes meeting and exceeding customer expectations. By committing to exceptional service and operational excellence, FullSpeed Automotive not only adapts to industry changes but also sets the standard for what people can expect from car maintenance.”
Franchising Experience
Fedele’s professional background includes serving as real estate manager for TBC Corporation, with its franchise brands including Midas and Big O Tires, and vice president of real estate and mergers and acquisitions with Summit Wash Holdings and its portfolio of franchises including Russell Speeder’s, Speeders and Waters Car Wash. He also has served in leadership roles with notable franchises including Primrose Schools and Dickey’s Barbeque Pit.
Fedele said franchising’s dynamic nature is the most interesting aspect of the industry. “Franchising offers endless opportunities for growth and innovation, allowing me to leverage my skills in navigating complex transactions to drive meaningful changes for a brand,” he said.
About FullSpeed Automotive
FullSpeed Automotive’s portfolio of brands offer oil changes, tire sales and rotations, brake services, car washes and other ancillary services. The company’s strategic geographic footprint of 900-plus franchised and company-owned locations provides density in high-growth markets.
About Grease Monkey
Founded in 1978, Grease Monkey has more than 45 years of expertise in oil changes and automotive maintenance. The brand has expanded to more than 500 auto centers in the U.S., China, Colombia, Mexico and Saudi Arabia.
About SpeeDee Oil Change & Auto Service
SpeeDee Oil Change & Auto Service is a full-service automotive care company based in Greenwood Village, Colo. Since its founding in 1980, SpeeDee has expanded to 170-plus locations throughout North America.
About Kwik Kar
Kwik Kar specializes in full-service oil changes, scheduled maintenance, state inspections and other automotive repair services. The brand was acquired by FullSpeed Automotive in 2022.
