Franchising’s Power Players: Laura Spaulding

Laura Spaulding - Spaulding Decon

How Spaulding Decon’s CEO and Founder Created a Franchise Based on Compassion

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Laura Spaulding is about as cool as they come. The CEO and founder of Spaulding Decon is not afraid to roll up her sleeves and get to work on jobs that would make most other people cringe. Her franchise specializes in blood, gore, extreme messes and bio-hazards. But she wouldn’t have it any other way. “I love helping people in their time of need,” she says.

Before Spaulding was in the restoration business, she was an undercover vice and narcotics officer. She saw firsthand the devastation that was caused by crimes in homes and found out that the police weren’t responsible for the cleanup. “Already grieving families were left with the burden of dealing with horrific messes.”

That’s what prompted her to start Spaulding Decon in 2005. She spent years building the unique company and started offering franchise opportunities in 2016, becoming the first nationally franchised decontamination service to offer crime scene, hoarding and meth-lab cleanup throughout the United States. “We approach every job with the same goal that sparked our creation: to help people in need. Whether it is mold removal or cleaning up after an unattended death, we treat every job with the care and compassion it deserves.”

Laura Spaulding  — Spaulding Decon franchise
Spaulding Decon is the first nationally franchised decontamination service to offer crime scene, hoarding and meth-lab cleanup throughout the United States.

I never ask a team member to do something I wouldn’t do or I have not done.

Building a franchise based on compassion takes a positive mindset and a leadership philosophy that prioritizes people and values, Spaulding says. Below, she shares the principles that have guided her through her journey in transforming Spaulding Decon from an ambitious idea into a multi-million dollar franchise system that makes a difference every day.

What Does Leadership Mean to You?

Leadership to me is leading by example. I never ask a team member to do something I wouldn’t do or I have not done. The buck stops with me. I make sacrifices to ensure our team is happy and productive.

What is Your Mantra or Motto?

Whether you think you can or you can’t, you are right!

What Qualities Do You Seek in Your Team?

I hire for brand fit. I can train the rest. We look for our core values: empathy, authenticity, gift of the struggle, fun and empowerment.

What is Your Greatest Career Accomplishment?

Making the Inc. 5000 was a great honor for me. It was the first time we applied and were ranked No. 784.

How Did You Discover Franchising?

It was accidental. My business attorney told me I had a great model and should look into franchising.

What Do You Love about Franchising?

I love the team environment it creates. I also love seeing franchisees accomplish their financial and personal goal.

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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