Jason Carter Brings 20-Plus Years of Experience to the Tech-Driven Basketball Training Franchise
Jason Carter is the chief operating officer for Shoot 360, a global leader in tech-powered basketball training and competition. Carter leads the company’s operational strategy and performance after serving for more than 20 years at fitness brands including Bandon Fitness Inc., the largest franchise group within the Anytime Fitness global system; Honors Holdings, the largest franchise group within the Orangetheory network; UFC Gym; and 24 Hour Fitness. He is joined on the leadership team by Jamie Eslinger, who was named chief marketing officer.
“Shoot 360 is like Halley’s Comet — it comes once in a lifetime,” Carter said. “Sports have always been a personal passion, but after spending over 20 years in the fitness industry, it became very clear that youth fitness is dramatically underserved. Technology is already enhancing and evolving sport at the professional level. As a father with two athletic children who are growing up as digital natives, Shoot 360’s value proposition immediately spoke to me. It’s disruptive and forward-thinking — a combination of best-in-class technology and a high-growth emerging brand with a massive total addressable market.”
Carter’s experience on both the franchisor and franchisee sides of the business model provides a valuable perspective, he said. “Successful franchise operations are built on simple, scalable and repeatable systems. Providing franchisees with comprehensive training and ongoing support is essential to their success.”
While his leadership philosophy has evolved over time, Carter said he has been fortunate to work with and learn from some remarkable leaders. “Leading with trust is core to my belief in bringing out the best in others. My leadership style is layered in authenticity, sincerity, discipline and humility.”
Quotes from Leadership
Shoot 360 CEO Terry Michaelson said Carter’s passion and extensive background in the fitness industry made him an ideal choice for the role. “Jason is a proven operator and a world-class leader. His track record of driving profitable growth, combined with his passion for basketball, makes him an exceptional addition to our executive team,” Michaelson said.
Founder and President Craig Moody said Carter and Eslinger are instrumental in the brand’s future growth. “Bringing Jason and Jamie on to the team is a game changer for our brand. Their experience in franchise growth and operations aligns perfectly with our mission to grow the love of the game by providing positive experiences to each athlete that comes through our door,” Moody said.
About Shoot 360
Shoot 360 combines machine vision, real-time analytics and immersive gamification using a proprietary software that tracks and measures skill development across three key areas: ball handling, passing and shooting. Shoot 360 has several high-profile investors from the professional basketball world, including Trae Young, Sue Bird, Rodney Stuckey, Thad Young, Zaza Pachulia and Peyton Siva. The international brand has grown to more than 50 franchise locations across North America, Europe and Asia.
