Dwyer Group, one of the world’s largest franchising companies of trade service brands, has hired Adam Kirschman for the newly-created position of Vice President of Franchise Development Marketing.
Kirschman will lead marketing initiatives to support franchise development across one of the largest and fastest-growing groups of franchise brands in the world.
“As we approach $2 billion in systemwide sales across our growing franchise networks, we remain committed to surpassing that goal with the very best franchisees representing our service brands,” said Lisa Zoellner, Dwyer Group Chief Strategy and Marketing Officer. “Adam [Kirschman] will lead the strategic growth initiative to attract the best, qualified franchisee prospects across North America to join Dwyer Group’s 2,700 franchise owners worldwide.”
Nearly 10 years of marketing, franchise and leadership expertise prepared Kirschman for this important role. He most recently served as the senior franchise marketing manager for TBC Corporation, the largest marketer of tires in the U.S., overseeing franchise marketing for their 3,000 auto franchise units including Midas International and Big O Tires.
As director of marketing for Harris Research, Inc., Kirschman managed all franchise development marketing, product marketing, national advertising and vendor management with a franchise company with over 4,000 locations worldwide. Previously, he worked in public health marketing with the National Center for Shaken Baby Syndrome and Huntsman Cancer Institute.
“With the exponential growth Dwyer Group has seen in the last two years, there is great opportunity for making further strides in franchise development,” Kirschman said. “I’m thrilled to join Dwyer Group, which recently launched Neighborly to unify our professional service brands under one umbrella. This is an exciting time and I look forward to being part of the next evolution of the organization.”
To learn more about Dwyer Group, visit www.dwyergroup.com.