Curry up Now Plots Second New Jersey Outpost in Hoboken

Curry Up Now, the largest and fastest growing Indian fast casual concept in the United States, has announced a second New Jersey location coming to 91 Washington Street in Hoboken before year’s end. The new outpost is nestled in the center of Hoboken’s Historic District and is the second of five New Jersey locations secured by local franchisees, Pritesh Benjamin and Tejavsi Patel.

“We’re excited to be opening in Hoboken and Newark thereafter,” remarked Kapoor. “This is just the beginning of Curry Up Now’s East Coast expansion. Our real estate team in the New York TriState area, headed by Raj Whadwa at Newmark Knight Frank, is aggressively seeking sites for future Curry Up Now locations. Additionally, there’s some solid interest from franchisees in Massachusetts, Indiana, Michigan and southern New Jersey.”  

Curry Up Now has solidified multi-unit franchise deals in nearly every major region in the country, including the West Coast, Northeast, South, and the Mountain States. The brand has 41 franchised and corporate stores sold and in varying stages of development across the country. The concept has been recognized by the restaurant industry’s top publications for its innovative approach to Indian cuisine and huge potential for growth, and has recently been featured in Inc. 5000’s list of fastest growing private companies, QSR’s 40 Under 40, and was listed #20 in Fast Casual’s Top 100 Movers & Shakers 2019.

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