Blue Moon Estate Sales Owners Meet Demands of Senior Market

Blue Moon Estate Sales

With an Aging Population, The Need For Downsizing Services is on the Rise

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Americans are getting older. AARP reports that 10,000 people turn 65 every day in the U.S., and by 2030, one of every five people in the United States — or 20 percent of the nation’s population — will be age 65 or older. As more and more people reach retirement age, the demand for downsizing services will continue to rise. Blue Moon Estate Sales takes advantage of this growing senior market with services that ease the stress of downsizing, including planning, staging and promoting estate sales.

The estate sale industry has quadrupled in size over the last decade as Americans have aged. According to Blue Moon Estate Sales, close to half of adults older than 50 want to downsize their stuff in retirement. “There are more than 100 million baby boomers nearing retirement,” says Bob Lang, president of Blue Moon Estate Sales, “and we’re happy to help them with the transition.”

Bob Lang Blue Moon Estate Sales
Bob Lang, president of Blue Moon Estate Sales.

Lang adds that Blue Moon’s “clients have the overwhelming task to reduce their belongings in order to move into a smaller home or relocate. The majority of what we see is the need for help with downsizing — it’s not always death and divorce. Blue Moon liquidates items to help with the move. Having an estate sale is a major undertaking, but we have it down to a science. We ease our clients’ stress, which is a powerful motivator for clients to hire our franchisees.”

The Estate Sale Business

The estate sales business is booming, and Blue Moon Estate Sales has developed a potent process for franchisees to profit from this in-demand business. Franchisees can call the shots in their careers, achieve financial independence, and do good deeds by ending clients’ struggles with streamlining possessions. 

These aren’t tag sales or garage sales, Lang emphasizes. “It’s a nicely staged sale managed by professional teams who go through our training. We are members of the American Society of Estate Liquidators and adhere to all ASEL policies and ethics guidelines. Our sales are always enjoyable shopping experiences. We also have a shopper rewards program that enhances loyalty and creates buzz with avid estate sale shoppers.”

Our franchise owners spend a large percentage of their time networking and making friends in the community to build their sales funnels.

Lang makes the distinction that Blue Moon is “not in the estate sale business. We are in the business of selling and marketing estate sale services. Our owners spend a large percentage of their time networking and making friends in the community to build their sales funnels. They also have to build great teams and develop team leads if they want to have them execute the events. Beyond this, owners help their teams with event execution and manage the day-to-day operations.” 

Lang says franchisees need to align with Blue Moon’s core values: have a business mindset, believe that building relationships is important, be community-oriented, possess grit and determination, and focus on growing. 

The Blue Moon Estate Sales Franchise Opportunity

Blue Moon Estate Sales franchise owners help people liquidate items before relocating and downsizing.

Founded in 2009, the Blue Moon Estate Sales franchise offers powerful brand identity, a proven business model, expert support and a collaborative culture. Because the businesses are home-based, franchisees can set their schedules to enhance work-life balance. Blue Moon Estate Sales headquarters provides constant access to expert marketing and operations support, top-notch tech services, and medical benefits. “In addition, franchisees like our vast growth potential and low start-up cost, about $40,000 to $80,000,” Lang says. 

For more information about the Blue Moon Franchise, click here.

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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