Bay Area’s Curry Up Now Secures Investment From Liquid 2 Ventures

The Strategic Investment Will Support The Growth Of Fastest-Growing Fast Casual Indian Concept in U.S.

Curry Up Now, the nation’s largest and fastest-growing Indian fast casual concept, has attracted a new investment from seed-stage venture capital firm Liquid 2 Ventures (L2V). This investment comes at a pivotal time, as the Indian fast casual has more than 50 franchise and corporate locations in varying stages of development across the United States.

“We’re honored and excited to have the support of Liquid 2 Ventures, an investor who can bring both financial capital and a wealth of experience to support our efforts to strategically grow Curry Up Now,” said Curry Up Now’s Co-Founder Amir Hosseini.

Liquid 2 Ventures is a seed-stage venture capital firm created for technology startups, but the Curry Up Now investment marks the firms first foray into the restaurant industry. L2V was built by a team of ex-founders including Joe Montana, Hall of Fame Quarterback and serial angel investor, plus Mike Miller and Michael Ma.

“We are very excited about the investment opportunity in the Curry Up Now concept; while at first glance restaurants don’t seem like a typical venture capital investment, we’ve seen companies such as Sweetgreen achieve venture growth,” said L2V General Partner Joe Montana.  “Curry Up Now represents a big opportunity combining great product, in this case, amazing food, with a management team that is using the cutting edge of software to bring startup-style growth to the QSR world.”

For more information about Curry Up Now, visit and follow @CurryUpNow on social media.

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