A Former Executive Grows Quickly in Atlanta With a Team-First Approach
When Dan Miller opened his first dermani MEDSPA locations in the Atlanta area in 2020, he didn’t fear failure and he didn’t get bogged down in worrying about what might go wrong. In fact, he was so certain that he was making a good business decision that he opened three new stores in his first six months of franchising.
“Going all in was the game plan,” he says. “I was confident in the business and in the teams I could assemble to run the stores.”
Miller worked in management for Enterprise Mobility for 34 years, opening new locations and motivating teams, before retiring to seek new opportunities. He diligently researched various types of franchise companies before determining that dermani MEDSPA was the best fit. “I finally found a franchise that I thought had great growth potential, with a good franchise model based on memberships,” he says, “and it was a business I felt I could get my adult children involved in as a family business.”
Dermani MEDSPA provides top-quality, medical-grade aesthetic treatments at affordable prices, capitalizing on the thriving wellness market by making luxury skin care services more accessible. The company offers skin rejuvenation (including chemical peels, facials and LED therapy), cosmetic injectables (such as Botox® and JUVÉDERM®), microneedling, laser hair removal and other procedures. To ensure the quality of their services and the well-being of clients, dermani MEDSPA locations use only lasers and treatments that have been cleared by the FDA. Staff members are licensed and experienced, and all injections are administered by doctors, physician assistants, or nurse practitioners.
Exceptional customer service is also a top priority for Miller. “I want to make sure that my team takes great care of customers and that we also provide a great, family-oriented place for people to come to work,” he says.
Nurturing a Team
Miller also focuses on taking care of his employees and helping them grow professionally. “I think keeping up with employee needs and developing and retaining talent has always been a challenge, especially in a competitive job market,” he says, adding that he tries to promote from within the company. “I love the mentoring aspect of developing good teammates. I enjoy watching employees develop into solid leaders, motivators and business partners who work hard to give all our clients the best evidence-based aesthetic and injectable services.”
He understands the value of forging personal connections with staff and makes a point to visit the franchise locations he owns regularly, often taking some of the employees to lunch to check in with them. “I rarely eat alone,” he says. “It’s time well spent getting to know the team and asking questions about the business and their personal lives.”
An optimistic outlook is also important, Miller says. “There are so many aspects of running a small business that can drag you down, so attacking each day with a positive attitude helps with problem solving and making difficult decisions and also helps with viewing setbacks as learning opportunities,” he says.
Dermani MEDSPA was founded in 2013 in the Atlanta area and has expanded to 27 locations across eight states by providing premier services at affordable prices. One way that the company keeps costs and prices down is by contracting directly with manufacturers. Dermani MEDSPA also offers monthly membership programs that allow customers the flexibility to select the services they want. The memberships give clients a significant discount on services and also provide a steady revenue stream for franchise owners.
Franchisees also have direct access to approved manufacturers and vendors and are supported with initial and ongoing training, help with site selection and build out, and assistance with marketing and promotion. For people who are considering franchising, Miller’s advice is to thoroughly research their options. “Find a business best suited to your skillset and passions,” he says, “enjoy the journey and go full speed ahead!”
The Medical Spa Industry
The medical spa industry is on the rise as more people look for convenient, noninvasive treatments that support both wellness and appearance. That trend is creating real opportunity for brands that offer quality care, affordable pricing and a strong customer experience. Grand View Research reports that the global medical spa market reached $21.21 billion in 2024 and is expected to grow at a 15.77% compound annual rate through 2033.
Learn more about the dermani MEDSPA franchise opportunity.
