Costello Applies 20-Plus Years of Leadership Experience in Guiding the Commercial Cleaning Franchise’s Expansion
Enviro-Master, a commercial cleaning and hygiene services franchise, has named Frank Costello chief executive officer. Costello has more than 20 years of leadership experience in franchise-driven and service-oriented businesses, including Church’s Texas Chicken, TBC Corporation and Driven Brands.
“Enviro-Master has a strong position in the market because every commercial business is a potential customer,” Costello said. “The company’s franchisee-first philosophy aligns perfectly with my own beliefs and experience as an entrepreneur. During my due diligence, I spoke with both current and former franchisees. The level of passion and support they expressed for the brand, the system and the team was remarkable. I knew this was something special and wanted to be part of it. The opportunities we can create for our franchisees are enormous, and the only limitations are the ones we put on ourselves.”
By leaning into technology, continuing to innovate for customers and staying agile, Costello said Enviro-Master will continue on its successful path. “Very few companies in our space can match Enviro-Master’s ability to adapt quickly while delivering services that drive customer retention and business value.”
Bill Lundstrom, Enviro-Master’s chairman of the board, said Costello’s track record of leadership makes him an ideal person to drive the brand’s growth. “His vision and experience will be instrumental in guiding Enviro-Master through its next phase of expansion while reinforcing our mission to protect businesses, employees and communities with essential health and safety solutions,” Lundstrom said.
Leading with Intention
Costello said his leadership philosophy is simple: “Clearly communicate an intentional growth strategy; empower and resource our organizational leaders, team members and franchisees; and then remove the toll gates that slow down or block success. Once those barriers are eliminated, my job is to step out of the way and let our people win.”
About Enviro-Master
Serving more than 30,000 businesses across North America, Enviro-Master partners with organizations of every size and industry. The brand is guided by several pillars: reputation protection, professionals you can count on, local accountability, national strength, purpose-driven service, and what clean should be.
