Executive VP Larry Rushing Shares the Core Principals Behind the Commercial Cleaning Franchise
People often use the word “team” rather casually, but at Enviro-Master, it’s serious business. “Everyone at Enviro-Master shares a common vision and mission for our industry that inspires us to work together toward our goals,” says Larry Rushing, executive vice president of franchise development for the commercial cleaning franchise.
The entire Enviro-Master team is dedicated to franchisees’ success. “It’s spelled out in its core value of ‘We WIN and WORK together,’” Rushing says. “We stick together through thick and thin. We celebrate success together. We support each other in times of need. We respect each other’s strengths and weaknesses, and we help each other grow and learn. We wish nothing but success for each other and do our best to make sure everyone does. We have fun and enjoy each other’s company, and we also respect each other’s personal and professional boundaries.”
He adds that “franchising as a whole brings people together with a common goal of building a successful business and prospering financially because of it. And at Enviro-Master, nothing gives us more joy than watching a franchisee achieve their dreams, whether those dreams are to make a ton of cash, build wealth, lead a balanced life, or create a legacy for their children. We get to play a role in that, and that’s what gets us out of bed every morning.”
Foundation for Success
Enviro-Master lays the foundation for success in several ways, he says. “We have a commitment to learning and innovation, with ‘Always KAIZEN’ — kaizen is Japanese for continuous improvement — being another core value. This sets the stage for our style as a team. We are driven to inspire each other to be the best versions of ourselves, and at the same time we are always striving to improve the business for our franchisees.
“Shared purpose and values guide the decisions and actions of the business family members. The leaders of Enviro-Master appreciate each business family member, their contributions and achievements, and we let them know they’re appreciated. Communication is always flowing between the corporate team and all of its franchisees, whether to praise them or to suggest ways they can be even more successful.”
Enviro-Master’s values and operational principles have vaulted it to the Inc. 5000 six times since 2015; it has made Entrepreneur’s Franchise 500 rankings every year starting in 2015. From 2016 to 2021, the brand grew system-wide revenue more than 500%. “We plan to increase revenue by five times again by 2027,” Rushing says. “To do that, we’ll add more members to our franchisee family.”
For more information about the Enviro-Master franchise, visit https://franchise.enviro-master.com/opportunity/.
Commercial Cleaning Market
Enviro-Master franchise owners benefit from a growing, in-demand industry. The market is expected to reach $74 billion by 2023.