Doolittle Accelerates the Chiropractic Franchise’s Growth, Strengthens Support
100% Chiropractic, a leading chiropractic care franchise with 125-plus locations nationwide, has appointed Tyler Doolittle as chief growth officer. Doolittle will oversee the chiropractic brand’s franchise expansion initiatives, including site selection, lease negotiations, buildout and operational readiness. He brings more than 15 years of experience in franchise development, client relations and construction management to the position.
“I am thrilled about the opportunity to join the 100% Chiropractic team and contribute to the brand’s growth and recognition,” Doolittle said. “I am excited to leverage my skills and expertise to help further establish the brand as a leader in the industry. My primary goal is to play a key role in expanding the concept across the nation, while maintaining the high standards of quality and patient care that 100% Chiropractic is known for. I am eager to collaborate with the team to develop and implement strategies that drive brand awareness, increase patient engagement and foster a strong presence.”
Doolittle said he is focused on making sure franchisees have multiple revenue streams, including chiropractic care and nutrition and wellness services. He said consumers’ growing recognition of the importance of preventative health care and the benefits of natural and holistic approaches to health are driving the wellness and chiropractic industries. “At 100% Chiropractic, we are committed to staying at the forefront of this evolution by embracing innovation, fostering collaboration and prioritizing patient-centered care.”
Dr. Jason Helfrich, co-founder and CEO of 100% Chiropractic, said Doolittle has the knowledge and experience to drive the chiropractic franchise forward. “We look forward to utilizing his talents to help our current and new franchisees through the site selection, buildout and opening process, and continue to provide world-class service to our franchisees,” Helfrich said.
Career Highlights
Doolittle’s career highlights include holding both a general and federal contracting license and earning the title of 2023 Employee of the Year at The Joint Chiropractic, where he was instrumental in fostering franchisee success. The Texas Tech alumnus and former collegiate athlete also has owned, operated and sold two companies to public entities.
He said his experience as an entrepreneur has equipped him with “a comprehensive understanding of the operational, financial and marketing aspects of a business, enabling me to provide valuable insights and guidance to franchise owners. Franchising provides a proven business model, comprehensive training and ongoing support to allow entrepreneurs to focus on what they do best – running their businesses.”
About 100% Chiropractic

100% Chiropractic was founded in 2004 and is based in Scottsdale, Ariz. The chiropractic brand is dedicated to improving the health and wellness of patients through personalized chiropractic care, massage therapy and a full line of nutritional supplements. With more than 125 locations across the U.S., 100% Chiropractic’s doctors, assistants and therapists are focused on achieving optimal results for patients.
