Husband-and-Wife Founders Integrate Chiropractic Care with Exercise, Nutritional Counseling, and Therapy for a Comprehensive Health and Wellness Approach
Drs. Jason and Vanessa Helfrich, founders of the 100% Chiropractic franchise, understand the risks and rewards that come with a dramatic career change. As a young couple with an 8-month-old child, they uprooted their lives by selling their restaurant in Colorado and moving to Iowa where they enrolled in chiropractic school. After graduation, and having two more children, they moved back to Colorado and opened their first 100% Chiropractic location in 2004.
Two decades later, 100% Chiropractic has grown into a thriving franchise with 125 locations, driven by its commitment to providing top-tier chiropractic care in a welcoming, supportive environment. The company’s success stems from its holistic focus on overall patient health, which goes beyond traditional chiropractic adjustments.
“At 100% Chiropractic, we integrate a comprehensive range of services, including stretching, laser therapy, massage, and a full line of high-quality nutritional supplements. This all-encompassing model is designed to optimize our patients’ potential and deliver lasting results,” says Dr. Jason Helfrich. “Our doctors and owners are deeply passionate about what they do, and that dedication is reflected in every aspect of our practice.”
The company offers a comprehensive range of services designed to address an extensive variety of health needs. These include X-rays, chiropractic corrective care, prenatal and pediatric care, sports chiropractic, massage, and stretch therapy, as well as advanced cold laser therapy. In addition to these services, 100% Chiropractic is committed to a proactive approach to wellness by providing its exclusive line of high-quality nutritional supplements, coupled with expert nutritional guidance.
The overwhelming success of these supplements led the founders to create 100% Nutrition, a brand that extends their commitment to wellness beyond the office. Through 100percentnutrition.com, individuals nationwide, both patients and non-patients alike, can access the full line of supplements, ensuring everyone has the opportunity to enhance their health and well-being with the same trusted products offered in our offices.
Holistic View of Health and Wellness
“Our philosophy is that chiropractic care is for everyone, regardless of age or activity level, and we create customized care plans to help patients achieve their specific health and wellness objectives,” he says.
Chiropractors provide treatment to more than 35 million Americans a year, according to the American Chiropractic Association. Chiropractic care in the U.S. has grown substantially in popularity, according to Grand View Research, which reports that the chiropractic market size was valued at $450.7 million in 2022 and expected to increase at a compound annual growth rate of 26.3% between 2023 and 2030.
With the success of 100% Chiropractic, the Helfriches decided to begin franchising in 2015. Franchisees do not necessarily have to be chiropractors to own a business, depending on the laws of the state where they live, Dr. Jason Helfrich says. “Many states allow non-doctors to own their own practice. Some states do require a management agreement in place with a licensed doctor of chiropractic,” he says. “We have seen non-doctors excel by bringing their unique perspectives and skills to the table. Our ideal franchise owner is passionate about chiropractic, ready for the entrepreneurial challenge, dedicated to helping others, and open to learning and growth, regardless of their professional background.”
The 100% Chiropractic Franchise
100% Chiropractic supports franchisees on each step of this new path, including assistance with the logistics of opening a location. Through a partnership with a mapping software company, franchisees get help with finding the ideal location and size for their offices. Franchisees also get assistance with lease negotiation, buildout and office design to create a relaxing and sophisticated ambiance.
The company provides extensive training for doctors and staff members before a franchise opens. Training continues when a location is in business, including ongoing education through video conferences and quarterly in-person meetings around the country. These quarterly meetings focus on building a sense of camaraderie as doctors share information and support each other.
Transitioning into Business Ownership
For those contemplating the leap into franchising, Dr. Jason Helfrich offers this valuable insight: “Over the past 20 years, we’ve meticulously refined a proven system for building and managing a successful chiropractic office. If you’re passionate about making a positive impact in your community and believe you’re a great fit for this journey, we invite you to contact us to further explore the opportunity of opening up your very own 100% Chiropractic office.”
Dr. Jason Helfrich’s last piece of advice is to celebrate the success of others. “One of our greatest achievements is seeing others succeed using our model,” he says. “With the right work ethic, drive and passion, new franchisees can replicate our success quickly. Watching others thrive and achieve their goals is incredibly rewarding and a testament to the effectiveness of our model.”
A Family-Like Environment
In working together to run 100% Chiropractic, Drs. Jason and Vanessa Helfrich have developed a system that allows them to concentrate on their individual strengths and manage the aspects of the business that best suit them. Communication is key, as is prioritizing boundaries and maintaining a healthy work-life balance.
They also have worked to instill a sense of community throughout the health and wellness brand. “The concept of family extends beyond our literal family and into every aspect of our business culture,” Dr. Jason Helfrich says. “Creating a family-like environment has ensured that everyone feels valued and supported. Just as a family supports each other, we want to uplift and pull our team members up with us. As we grow, we want everyone to share in the success and benefits, which enhances camaraderie and encourages personal and professional growth.”
For more information about the 100% Chiropractic franchise, visit https://100percentfranchise.com/.
