The Certified Franchise Executive Oversees Daily Operations for the Custom Window Treatments Brand
Five Star Franchising, a platform of home services franchise opportunities, has named Wanda Hoegren vice president of operations for Gotcha Covered. Hoegren oversees the custom window treatment business’ daily operations using her 30-plus years of experience, including more than 20 years of leadership in franchising operations.
“I was initially drawn to Gotcha Covered because of its specialization in custom window treatments covering a wide range from blinds to draperies and shutters,” Hoegren said. “The opportunity to work with a company that focuses on personalized solutions for customers really resonated with me, especially given my background in the franchise industry.”
Hoegren said she looks forward to enhancing efficiencies across the Gotcha Covered franchise network to ensure franchisee success. “By empowering franchisees with robust support and technology, we can not only meet but exceed customer expectations while driving the industry forward. I’m excited to be part of this journey and contribute to positioning Five Star Franchising as a leader in the home services sector.”
Paul Linenberg, president of Gotcha Covered, said Hoegren’s skills and commitment to excellence serve her well in this role. “With her vision and passion, Gotcha Covered is in position to enhance its operations and culture, ensuring our customers receive a five-star experience and our new, emerging and mature franchise owners continue seeing industry-leading results and support.”
Certified Franchise Executive
Hoegren’s introduction to franchising started more than three decades ago in the restaurant sector. She found the dynamic synergy between franchisors and franchisees captivating. “Witnessing businesses thrive through shared expertise and proven strategies is truly inspiring. It\’s this collaborative spirit and the opportunity to foster growth and success that continues to fuel my passion for franchising after all these years.”
Hoegren, who is a certified franchise executive, said, “holding a CFE designation means upholding the highest standards of professionalism and ethical conduct while striving to innovate and drive positive change within franchising.”
Operational Efficiency
To achieve operational efficiency, Hoegren said franchisors should focus on clear and consistent communication; implement centralized systems for reporting, training and operational metrics; invest in comprehensive training and support programs for franchisees; and foster a culture of mutual respect, trust and shared goals.
In addition to championing the franchise business model, Hoegren is passionate about giving back and has spent time volunteering at pet rescue organizations.
About Five Star Franchising
Five Star Franchising is a platform of home services concepts with more than 1,400 locations across North America. In addition to Gotcha Covered, franchises under the Five Star Franchising umbrella include Five Star Bath Solutions, Bio-One, Mosquito Shield, 1-800-Packouts and Card My Yard.
