The Multi-Unit Franchisee was One of the First to Use the Pest Control Franchise’s Newly Launched Packages
Mosquito Squad, an outdoor pest control company under the Authority Brands umbrella, has tapped Greg Atwell as director of operations. This role allows him to utilize his decades of franchising experience to develop and execute strategies that promote the brand’s growth.
Atwell gained first-hand experience with mosquitoes and the nuisance and health hazard they pose while living in Las Cruces, N.M. The city’s close proximity to the Rio Grande River and flood-irrigated pecan orchards made for “the perfect mosquito breeding ground,” Atwell explained. After meeting a Mosquito Squad owner and seeing the results after a property was treated, he knew the business was for him. He currently owns Mosquito Squad franchises in Las Cruces and El Paso, Texas.
Atwell assumes his new role following Mosquito Squad’s introduction of four new pest packages (Squad Home Shield, Squad Fly Control, Squad Invader Guard and Squad Yard Defender) that focus on region-specific pest issues. As one of the first franchisees to use these new packages, Atwell has already experienced an increase in sales, and he looks forward to working with franchise owners to expand the brand.
Mentorship and Franchising
Mentoring franchise owners and helping them navigate challenges to attain success has been rewarding for Atwell, who has served as chair of Mosquito Squad’s Franchise Advisory Council for the past eight years. That experience helps him better understand the inner workings of the brand, which benefits him as a franchise owner and director of operations. “The opportunity to work directly with President Jef Flournoy to help guide and build the direction for the system is a fantastic opportunity that I highly recommend,” he said.
Flournoy presented Atwell with the Franchise Owner of the Year award at Mosquito Squad’s 2023 conference and praised him for showing how the “franchising model, when executed with integrity and creativity, can be a powerful force for economic growth and job creation.”
From Restaurants to Home Services
Prior to joining Mosquito Squad, Atwell spent decades in the restaurant business. He worked for a KFC franchise from age 14, advanced to manager at 18, and eventually became a multi-unit supervisor by 22. He and his wife subsequently opened their own location in Aspen, Colo. He is currently the president of Southeast New Mexico Foods Inc. and the owner of G&T Investments.
About Mosquito Squad
Founded in 2005, Mosquito Squad is on a mission to help clients enjoy their outdoor spaces by providing quality services and products that protect against everything from common household pests such as ants, spiders and roaches to stink bugs and lanternflies. The brand also brings awareness to clients about the importance of pest management.
About Authority Brands
Headquartered in Columbia, Md., Authority Brands’ umbrella of franchise brands includes 16 home services brands: Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, Homewatch CareGivers, The Junkluggers, Mister Sparky, Monster Tree Service, One Hour Heating & Air Conditioning, Woofie’s and Screenmobile. These brands provide home services through more than 2,000 territories operated by more than 1,000 franchisees.
