Franchise’s Website Strikes a Fun Chord About a Serious Opportunity in B2B Computer Services
Cinch I.T. has rolled out an inviting, interactive website that reinforces the franchise’s commitment to providing cutting-edge information technology services. The edgy new branding, which also includes a crisp, new logo, amps up the 20-year-old brand’s appeal to customers and potential franchisees.
Cinch I.T. provides on-site and remote assistance for businesses across the U.S. The franchise has a full range of support services that cover network security, backup and disaster recovery, cloud computing, cybersecurity software and consulting.
Choose-Your-Adventure Website
The Cinch I.T. franchise’s rebranded website is built around a choose-your-adventure concept, allowing people who visit the website to customize their clicks based on their particular I.T. situations. The user may opt to be: 1) a business owner needing urgent help; 2) an I.T. manager juggling an avalanche of all-day, every-day demands; or 3) a business owner who’s fed up with the inadequacy of his or her outsourced I.T. services. All will benefit from Cinch I.T.’s free assessment relating to their particular business needs.
The website’s user 1 is Ashley, who complains that handling her workers’ computer problems takes time away from her top priority, which is building her business. After a click, the website visitor is told that Cinch I.T. provides unlimited helpdesk support, proactive maintenance, security and compliance, and consulting services.
User Option 2 is Marcus, an I.T. manager who can’t deal with the big picture because he’s trapped in the minutiae of the daily grind. Marcus learns that Cinch I.T. has his back with proactive maintenance, a full-range security and compliance suite that plays offense and defense to fend off and foil cyberspace threats, and consulting tailored to his goals.
Paul, Cinch I.T.’s third category, has an I.T. service that repeatedly disappoints. In response, the Cinch I.T. franchise pledges unlimited support to Paul via its totally U.S.-based helpdesk that’s at the ready whenever assistance is necessary. “When a customer calls Cinch I.T., they can count on a live answer from our team 99.9% of the time,” Cinch I.T. President Rick Porter says. And, of course, Cinch I.T. also will provide Paul with proactive maintenance, a full range of security and compliance services, and strategic consulting.
New Logo and Slogan
Cinch I.T.’s snazzy new logo is accompanied by the brand’s new slogan: Fast and Friendly. This tagline sums up the franchise’s promise to give every client top-notch customer service with efficient, functional, user-friendly I.T. solutions. The brand prides itself on clear communication during every client interaction, whether accomplished on the client’s premises or remotely. Remote solutions solve about 80% of client problems.
Brandon Dziokonski, marketing director of Cinch I.T., calls the rebranding “a strategic move to modernize our visual identity and elevate our brand in the eyes of our clients and partners.” Dziokonski says the rebranding is also symbolic: “The new logo and website embody our commitment to innovation, clarity and personalized service, ensuring that we remain at the forefront of the I.T. service industry. With our company’s new visual style, we’re expanding Cinch I.T.’s overall strategy and brand presence through marketing, social media and public relations while providing the prompt, personable service that is a hallmark of our brand.”
Porter says the rebranding lays a solid foundation for franchise expansion. “We have developed microsites for each Cinch I.T. location across the United States. This allows us to deliver fast and friendly service to businesses in multiple locations. The new brand identity positions us for sustained success.”
More About the Cinch I.T. Franchise
Franchising since 2019, Cinch I.T. appeals to clients because it manages their IT needs less expensively than having an in-house tech department. The brand, which is based in Worcester, Mass., currently has 13 units operating in seven states. Cinch I.T. franchisees benefit from a nationwide distribution center, marketing program, and comprehensive sales and technical training. Corporate headquarters help franchisees set up their businesses, from payroll to insurance and more, during the first one to two months with the brand.
The leaders of Cinch I.T. aim to build a network of franchise owners who have previously excelled as finance, sales, marketing and project management professionals. They do not need to have an information technology background. “We look for potential franchisees with management or business ownership experience,” Porter says. “We want our franchisees to apply their business expertise to helping small and medium-size business owners in their territories. The ideal franchisees have leadership experience and respect the importance of technology and customer service skills in helping their clients’ businesses flourish. “
For additional information about Cinch I.T., please visit https://cinchit.com/. For details about opportunities with the Cinch I.T. franchise, check out www.cinchitfranchise.com/.
