Franchise Professionals Say These Inspiring Events Provide Invaluable Opportunities for Networking and Staying Informed
Video conferencing has become an everyday business practice, improving efficiency and collaboration among teams. But online meetings can’t replicate the value of face-to-face interactions, especially in franchising, which relies so heavily on professional relationships.
Attending franchise conferences provides invaluable opportunities. Professionals from across franchising benefit through networking, meeting potential investors and staying informed about the latest trends and best practices. These informative, inspiring events are typically structured around multiple days of presentations, panels and workshops, and can help attendees form important connections and lasting friendships with like-minded professionals they otherwise wouldn’t have the opportunity to meet.
Examples of can’t-miss events from major names in franchising include the International Franchise Association (IFA) Convention and MFV Expositions’ Franchise Expo events that take place in cities around the U.S., including Dallas, Austin, Los Angeles and New York City.
In addition to conferences geared toward a broader franchise audience, company-specific conventions bring franchisees and franchisors together to recognize top performers and discuss the future of their companies.
With franchising expected to surpass $921.4 billion in economic output in 2026, interest in the business model is likely to rise, meaning that conferences and conventions are going to play an increasingly key role in helping professionals build important relationships and stay informed about leading practices.
Why is it important to attend franchise conferences? The following franchise thought leaders share their thoughts about why these events are important and how entrepreneurs can benefit from attending.
Bottom row, from left to right: Jack Monson, Justin Waltz, Aaron Harper
Sydney Isroff
“Franchise conventions allow you to connect with existing clients and cultivate new partnerships. We can call and email all day, but shaking someone’s hand and sitting down to discuss how you can elevate each other is vital.” — Sydney Isroff
Traci Hawkins
“It’s important to be able to network within the franchise community and see all the new and upcoming things offered for franchisors.” — Traci Hawkins
Monica Feid
“One of the overwhelming advantages of franchising is its community. And no amount of technological advances equals time in person with that greater community. That is why attending conferences is a win-win for those who are intentional with their calendars. I am better informed on all things franchising, not only by what I seek out on my own, but where and when I gather with others at events.” — Monica Feid
Marvin Cigarroa
“I like staying informed and educated on the myriad issues impacting the franchise world by going to conferences. As someone who looks to help protect franchisors against litigation, it’s important for me to keep on top of all of the potential issues that impact franchisors.” — Marvin Cigarroa
Jack Monson
“Attending franchise conferences in person is a must because you can hear the stories of franchise executives, engage with them and ask questions. That usually can’t be done over a webinar or video. I also can tell you that I’ve met none of my friends in franchising over Zoom.” — Jack Monson
Justin Waltz
“Franchise conferences are great because they often feature interactive sessions like presentations, panels, workshops or seminars led by leaders providing insights into the latest trends, challenges and innovations. These insights can be crucial for implementing new practices and staying competitive within the market. As a brand president, conferences also present speaking opportunities for C-suite executives like me, to highlight successes, brand updates and franchising opportunities.” — Justin Waltz
Aaron Harper
“These shows provide a platform to showcase brands to potential franchisees and investors who are actively seeking business opportunities. It’s an opportunity to network directly with individuals who are interested in entrepreneurship and franchising, allowing us to engage in meaningful conversations about our business model, support systems and growth prospects. You never know who you’ll meet or what opportunities will arise from attending one, like being asked to speak at the next one or meeting someone who hosts a podcast on franchising, or even meeting a future investor or franchisee. These shows also offer a forum for building relationships with suppliers, consultants and legal experts specializing in franchising. These connections are valuable for sourcing resources and forming partnerships that support the growth and sustainability of our franchise.” — Aaron Harper
