Franchise Development and AI Emails: A Dangerous Combo
Jack Monson
February 7, 2026
Why AI-Generated Emails Are Eroding Trust With Franchise Candidates We interrupt your feed of AI-generated posts and your inbox of
Jack Monson
Jack Monson is the Chief Growth Officer of Thunderly, the premier franchise development marketing agency, and has been working with franchise brands in marketing for over 15 years. He is also the Chair of the IFA’s Marketing & Innovation Committee and the host of Social Geek, the most popular podcast in franchising.
A Genuine Brand Voice Drives Trust and Customer Engagement
Jack Monson
December 14, 2025
Authentic Messaging Helps Franchises Build Trust, Loyalty and Stronger Customer Connections Decisions about investing in franchise opportunities are based on
How Much AI Is Too Much? A Warning for Franchise Brands
Jack Monson
August 7, 2025
AI Overuse Can Make Franchise Brands Feel Cold, Robotic and Out of Touch AI is certainly helping some franchise systems
The Rise of Podcasting in Franchising
Jack Monson
March 22, 2025
Why More Franchisors and Franchisees Are Turning to Podcasting for Branding, Storytelling and Growth More franchisors, franchisees, suppliers and brokers
5 Franchise Development Trends for 2025
Jack Monson
December 21, 2024
Aggressive Sales Goals and Bigger Budgets Set the Stage for Franchise Growth in 2025 I haven’t seen this much excitement
7 Lessons from Amazon Prime Day 2024
Jack Monson
July 13, 2024
Prime Day’s Playbook: Marketing Tactics Every Franchise Should Know Do most Americans know when Flag Day is? How about Presidents’
How to Capitalize on Franchise Trade Shows
Jack Monson
May 22, 2024
Franchise Expo Success: Strategies for Effective Planning and Engagement If last month’s Franchise Expo West is a key indicator for
The Fallout in Franchising from a U.S. TikTok Ban
Jack Monson
April 13, 2024
How Franchisees Can Navigate a TikTok-Free World In a move that is sending shockwaves across the business world, the U.S.
2024 Franchise Marketing Trends
Jack Monson
December 16, 2023
Technology, Fear, and a Desire for Authenticity are Shaping Marketing Strategies in the New Year This article was not written
6 Winning Strategies for a Successful Rebrand
Jack Monson
October 18, 2023
Awakening Your Brand: The Art of Crafting a Memorable Makeover Your brand is more than just your logo and your
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