This Veteran Found a New Purpose With Valpak

Valpak, a leader in local print and digital coupons, initiated a veteran’s incentive program in 2012 to support returning U.S. military veterans seeking to start a Valpak franchise.

Valpak will waive start-up fees for qualified, honorably discharged veterans, making it easier for them to start their franchise business and receive training at no direct cost. The savings amount can be up to $32,500. The company is also a proud member of the International Franchise Association’s VetFran Program.

Valpak has several veteran franchisees in the family, including Mike Lozier, who owns the Valpak of N.J. Gold Coast along with his wife Robyn. Lozier served for 10 years in the enlisted ranks in various positions, ranging from Intelligence Analyst and Marine Reconnaissance to Close Combat Instructor. He completed challenging, lengthy training courses, such as U.S. Army Airborne School,  U.S. Army Ranger School, Combat EMT Training, U.S. Army S.E.R.E. (Survival, Evading, Resistance, Escape), also known as POW School, and USMC Amphibious Reconnaissance Course. As an officer for an additional five years, he served as a Financial Management Officer.

Lozier spent 15 years in the U.S. Marine Corps, in the enlisted ranks and then as an officer. Being apart from his wife was the hardest part of his tenure with the military. So when it came time for a new career endeavor, Mike and Robyn decided to go into business together. Lozier has successfully transitioned from being a leader in the U.S. Marine Corps to a thriving franchise business owner with the leader in cooperative direct mail. The couple purchased their Valpak franchise from Robyn’s parents, and have since operated their New Jersey business with Mike as CEO and Robyn as President. They offer Valpak’s flagship blue envelope and an impressive portfolio of digital

advertising products to business customers throughout their franchise territory. Even though it’s vastly different, the military does train you to be a leader and to be mission-oriented. “As a Marine, there was no task too small or too large that I couldn’t figure out a way to get the job done,” said Lozier. “Being a Valpak owner is similar, because you are always on deadline and must meet those deadlines in order to manage hundreds of accounts and deliver top-notch customer service to each and every one.”

The Lozier’s have quickly become standouts in their region. Mike will tell others that the most important thing to do when transitioning from a military career to the business world is to choose a career you love. As a Valpak owner, he loves helping other small business owners

market their products and services. He gets great satisfaction in helping them expand their business and attract more and more customers.

For more information on becoming a Valpak franchisee, please visit

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