Telehealth Helps My Eyelab Stay Ahead of Pandemic

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Long before the pandemic hit, My Eyelab prepared itself for social distancing without even knowing it. Already operating with cutting edge technology made it easier for the owners of My Eyelab locations to adhere to regulations that help prevent the spread of COVID-19.  

Initially, back in 2013, the company introduced telehealth as a way to make the customer experience easier and more efficient—and it does. The proprietary software seamlessly integrates clinical workflow and allows for remote operations. The technology is doctor-built, and time tested, making it easy for any business professional to start their own optical retail store.

Customers can walk in without an appointment and get an eye exam at any time because the doctor is always “in.” With a national network of state-certified Ophthalmologists and Optometrists at their disposal, franchisees can accommodate customers’ needs without the hassle of scheduling.

“Telehealth got us through this time.”

Telehealth Helps My Eyelab Franchise Business Stay Ahead of Pandemic

Since My Eyelab had a leg up because of technology, the impact of COVID-19 on business was minimized. “Telehealth got us through this time,” says Charles Kowanetz, director of franchise development. Eye care is essential so most stores stayed open for business with a few pivots, including curbside pickup, ship to customer, and additional safety protocols. To help educate customers, special marketing initiatives such as commercials, updated FAQs, customer service support, and printed collateral were provided to franchisees.       

The company followed CDC guidelines to ensure the safety of customers and employees and took measures like limiting the amount of people in stores. “Believe it or not, it only takes three people to run each My Eyelab location, so we were well prepared to handle the disruption from COVID-19 and service our communities,” says Kowanetz.  

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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